Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR International Internal Data 62

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. This is often a public signal a company can send to show the market it believes what it’s saying.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. This latest shake-up also appears to be another restructuring.

Software 182

Software Marketing Leadership B2B 182

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Print publications. Nobody plans to fail.

International 189

International Internal Data Communications 189

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. We get it, finding the perfect PR tool can be overwhelming. Read all the comparisons, but need to see the tool for yourself? What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. UberConference. In the age of remote working, we all meet virtually.

Tools 295

Tools Software Survey Meeting 295

Sword and the Script

OCTOBER 1, 2024

The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. Morgan and KfW” to fuel growth.

Publicity 156

Publicity Software Google Reddit 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. By all public accounts I reviewed, the Notified was a bootstrapped company. Below is an example of an online newsroom.

Software 130

Software Tools Publicity System 130

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. later as our roles evolve. “PR

Training 370

Training Media Training Crisis Communications Reputation 370

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

International 117

International Internal Measurement Corporate 117

Agility PR Solutions

MAY 22, 2019

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group.

Software 96

Software Internal International Groups 96

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. Businesses of all types hire interns for strategic communications, social media and public relations. Here are some essential tips to help you make the most of your search: Start early.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 103

Software Study Pitching Analysis 103

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 121

Software Analysis Data Technology 121

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 117

Software Reddit Marketing Survey 117

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. An op-ed is a perfect vehicle for experts who want to help shape a public conversation. Executives who are subject-matter experts can share relevant insights on business happenings.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

DECEMBER 21, 2017

The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. Four of the six adults in the Shank family work in public relations. “We

Publicity 151

Publicity Radio Sports Technology 151

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 129

Technology Publicity Software Print 129

5W PR

DECEMBER 6, 2024

Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? 100 million internal comms platform. Internal comms platform Firstup said it “surpassed $100 million in Annual Recurring Revenue (ARR).”

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work.

Strategy 265

Strategy How To Resources Employee 265

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

International 97

International Internal Communications Employee 97

Bianchi Biz Blog

OCTOBER 17, 2024

With electronics and software having become a part of every industry sector and aspect of our modern life, vehicles are no exception, with today’s cars and trucks often considered by some as “smartphones on wheels.” Those interested in exhibiting should visit: [link]. Competition for media attention at CES is intense.

Technology 96

Technology Automotive Mobile Software 96

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

Tools 108

Tools SMB Survey Software 108

Agility PR Solutions

DECEMBER 18, 2023

New research from data-driven software recommendation firm GetApp reveals the contrary—more than one-third (36 percent) of small and midsize businesses say that […] The post Even in the age of AI, marketing interns will be in higher demand in 2024 appeared first on Agility PR Solutions.

International 98

International Internal Software Marketing 98

Flack's Revenge

APRIL 13, 2022

Internal PR teams also rely on PR tech. Tech can help, but it is not always easy to know where to invest. Agencies need to decide how much to spend and how to earn ROI from their tech investments. Ideally, it helps them up their game without excessive fee impact. Thanks again Frank, for coming on the podcast and sharing your expertise.

Software 156

Software Tools Technology Interviews 156

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The CEO wants PR focused on sales The 2019 Global Comms Report by Center for Public Relations at USC Annenberg found about 45% of communicators reported to the CEO while 28% reported to marketing.

Report 122

Report Publicity Survey B2B 122

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. The year isn’t quite done yet and there are a few more in the queue for publication. Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. PR Tech Sum]. billion in 2021.

Blogging 173

Blogging B2B Software SEO 173

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296