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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. to visit and play in Caine’s Arcade.

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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Begin with micro-communities, Slack groups, Discord servers, Reddit channels, and Twitter (X) to foster genuine connections with a niche target audience. Host Reddit AMAs. Build Substack newsletters.

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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Your crisis management software needs to act as an early warning system for the crisis team, scanning everything from news sites to that one Reddit thread that could blow up in your face. Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success.

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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. They have a couple of hundred international customers already. All the searches are real-time. Workspaces.

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