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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173
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5 New Social Media Tools That You Should Know About

Cision

It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? Conclusion.

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum.

Publicity 156
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Staffbase has started a podcast dedicated to internal comms.

Branding 172
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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 117
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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. You could write a story around it and then do some link outreach to major pubs in each country.

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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.