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BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.
It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? Conclusion.
Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum.
There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Staffbase has started a podcast dedicated to internal comms.
A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28
If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. You could write a story around it and then do some link outreach to major pubs in each country.
Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.
Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.
The company also says it has doubled “the amount of content from Reddit” for media monitoring. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5
PERSONIFY YOUR DATA “If you want to persuade colleagues, don’t simply bombard them with data or speak in generalities,” says Jennifer Hennings, an executive presentation coach who has worked with managers at Google, Salesforce, Slack, and Reddit. For example, “Emily, I know your top priority is increasing our international sales this year.”
Vince: So is this something that came about because of shifts in the industry, because of shifts, you know, internally? Like you see this on Reddit all the time where like people are being too promotional, right? I mean, I remember, and I can tell you this: I remember when I was with Siege, we had fake Reddit accounts, right?
Heres How Menu Prices Have Changed Over the Years [2024] Reddit mentions McDonald’s Press Release Statement from FinanceBuzz on Fast Food Inflation Study Fast Food Wars 2024: Which Value Meals Offer the Most Bang for Your Buck? And so we just started writing them down and eventually stumbled across a couple of sites that have.
The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. You can see that mention on Reddit where the search feature within the database is not as good as simply Googling “Journalist Name + Muck Rack.”
Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. I think Reddit is also a big one for us. Lauren Powell: Sure.
It was a writing class that challenged my perception. I had taken writing classes before, but this courses material was different from the basic literary analysis and five-paragraph essays I was used to. I learned about thought leadership, emotive writing, video editing and building cohesive brand style guides.
However, she then shared Blazek’s savage response on social media via Imgur, which flooded through Twitter, Buzzfeed, Reddit and Facebook. I was hoping to join your very impressive job board but I understand your reservations."
I remember on Reddit, I commented on some, it was like the link building thread and somebody was talking about. Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. It’s I don’t care. It’s keep thinking that way.
And of course there’s ChatGPT , which is a great writing assistant. See “ Someone Put Holes in the Marketing Funnel — Now it’s a Sieve. ”) The lines have been getting blurrier for years between internal and external, owned, and earned. In the wake of all the kerfuffles at Twitter, so are platforms like TikTok, Reddit, and Tumblr.
Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. I’m writing this piece during Mental Health Awareness Month in May. More on this in a bit.)
Begin with micro-communities, Slack groups, Discord servers, Reddit channels, and Twitter (X) to foster genuine connections with a niche target audience. Host Reddit AMAs. Build Substack newsletters. Think original surveys, expert opinions, and so on.
Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. They’re trying to write for keywords to manipulate the site. Would you like us to write one for you?” It’s just made up.
I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.
I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. Enter Reddit. New to Reddit? Do they have backlinks?
Be it cleaning advice, opinions on a law related to your product, or some interesting internal data, there’s tons of opportunity for most brands on the surface level. I also love using Reddit for this. Search for articles using your keywords (expanded with AI-generated suggestions) and get in touch with authors writing in your niche.
AI should only be used to refine and strengthen your writing, not to create it from scratch. So, you know, I saw the writing on the wall. Peter: No, it’s, it’s international. The rest is, international overseas. Write your pitch and give it to chat. I virtually strengthen virtually everything I write.
Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.
Danes – along with other Scandinavian nations – have strong purchasing power, which is why many international companies find the Scandinavian markets quite interesting. Find the Danish angle Write a story with a local angle for the Danish market. million users (16% of population) 2022 Reddit :0.6
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.
Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Enter a topic or keyword, and it will display posts from the web.
Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Enter a topic or keyword, and it will display posts from the web.
Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Enter a topic or keyword, and it will display posts from the web.
Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. Use tools like Reddit, SparkToro, and social platforms to find where your target audience spends time and what content resonates with them. What made you decide to write a book?
My prediction is therefore that we will see job cuts in comms departts and the need for PRs to showcase their value internally more than ever before. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year.
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