Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR Internal International Data 62

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t.

How To 315

How To Employee Training Interviews 315

5W PR

APRIL 10, 2025

The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency International Internal Pitching 192

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. What does that really entail, though? Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Case studies are a great customer reference and sales tool for any growing company. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 133

Internal International Groups Employee 133

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

NOVEMBER 19, 2024

More specifically, higher performing marketing teams experience the following: Make “greater contributions to the strategic decision-making process”; Maintain “strong, collaborative relationships with internal and external partners”; and Increased “budgets in the past 12 months and/or in the next 12 months.”

Study 148

Study Branding Brand Marketing 148

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s a primary communications channel both internally and externally. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 1, 2017

You’ll also meet fellow interns with interests similar to your own. These people can lead to references, introductions and even best friends. The larger network you build, the more references, introductions, and best friends you will obtain. By Ian Koenig, Cision Intern. Making Use of Your Time.

Communications 226

Communications Interviews International Internal 226

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It can be a lot of back and forths of internal conversations evaluating candidates. After hearing next steps, maybe offer writing samples or additional references to help speed the decision. The interview process can be long and tedious. If nothing else, it means you are serious.

Interviews 296

Interviews Employee Agency Company 296

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Other resources may be internal. . “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.

Strategy 265

Strategy How To Resources Employee 265

Buzzstream

APRIL 16, 2025

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. The idea was how can we get the most referring domains over the line?

Digital PR 62

Digital PR SEO Agency Infographics 62

Prowly

FEBRUARY 28, 2025

It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates. Referral rates and word-of-mouth leads: how many new customers come to you because existing customers referred them to you?

Branding 104

Branding Brand Employee Case Study 104

Stephen Waddington

DECEMBER 17, 2020

The new book has been written by an international communication of 35 authors over the past three years. A practitioner on Twitter who used a previous edition of Exploring PR as a reference for her PR Masters explained that she’d failed to persuade her boss to buy a copy of the new book for the office. They didn’t see the value.

Case Study 201

Case Study Conference Exercises Print 201

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Refine these stories through repetition while keeping them fresh with current references and applications. Test different stories during smaller speaking engagements.

Branding 78

Branding Brand LinkedIn Case Study 78

PRSay

JUNE 2, 2021

The most famous early references to strategy are found in Sun Tzu’s “The Art of War,” written in 400 B.C. — Steady cadence of communication: Providing an even, repetitious flow of information in order to engage an audience — particularly internal audiences — and drive home a message.

Strategy 179

Strategy Meeting LinkedIn Communications 179

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. APR, oversees the Internal Communication & Employee Engagement Strategy practice for JPL, one of the Mid-Atlantic’s largest integrated marketing firms. Jessica Walter, M.S.,

Branding 183

Branding Brand Employee Study 183

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation. Google you.

Branding 234

Branding Brand Reputation Crisis 234

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Some even ask for media references! There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes. Media contacts aren’t all that. Occasionally a prospective client will want details about our journalists contacts.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

It tells the editor whether they should action the pitch now or save it for future reference. Taking the time for due diligence to ensure you’re targeting the right editor will go a long way in making you a go-to source for media inquiries and drumming up stellar media interest for internal or external clients.

Pitching 193

Pitching Writing Media Advertising 193

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder.

Measurement 174

Measurement Communications Banking Survey 174

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Don’t neglect references. Look for relevant experience. This is an obvious first step, but it’s worth repeating.

Energy 136

Energy Agency B2B Leadership 136

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

References are often important, but up-to-date ones will give you the most current picture of what a working relationship would look like. No PR program would be complete without these capabilities, but make sure that the experience isn’t limited to social posting by an intern. Can we speak with some of your current clients?

B2B 159

B2B Agency Creativity Meeting 159

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

OCTOBER 20, 2016

Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months?

Conference 120

Conference International Internal Community 120

Cision

APRIL 21, 2017

Management’s assessment of the effectiveness of the company’s internal control over financial reporting, including disclosure of any material weakness in its internal controls. Part III items may only be incorporated by reference if such proxy statement is filed within 120 days of the company’s fiscal year end.

Financial 120

Financial Handbook Analysis International 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

This is where having a PR agency or internal staffer comes in handy. Don’t just refer to the congressional investigation; condemn it as a “political strip search.” So, it’s important to reference your authority in a casual way and to convey it in the insights, data, and/or examples you cite. Be available.

Resources 149

Resources Media Interviews Comparison 149

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I appreciate your reference to “the speed of business.” How might organizations best adapt to act on emerging issues at the speed of business today?

Measurement 186

Measurement Communications Analysis Data 186