ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms. Messages can be lost or misunderstood. . Use tech tools for meetings.

Internal 193

Internal International Meeting Video 193

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. After reading the book, I chose four main points to organize my infographic.

Infographics 177

Infographics Internal International Journalism 177

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t start with [Organization Name] conducted a study. Focus on what you learned in the study, not on the study itself.

Report 151

Report Writing Engineering Study 151

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized.

Internal 160

Internal International How To Skype 160

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers.

B2B 141

B2B Case Study Study Conference 141

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. BuzzStream frees up our digital PR team so they can be more creative.

Digital PR 62

Digital PR Internal International Data 62

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

PRSay

JUNE 24, 2024

About half of PR professionals say the time they spend on internal communications stays the same or increases. Illustration: Willian The post Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals first appeared on PRsay. The average annual salary for a public relations job is $84,000.

Study 154

Study Survey Pitching Resources 154

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

Study 139

Study Publicity Survey Internal 139

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Google Databoard lets you search, find and create visuals, highlighting important stats from studies, without you doing any of the heavy lifting (the actual research). I discovered.

Communications 383

Communications Tools Google Resources 383

PRSay

DECEMBER 3, 2024

I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Don’t have a case study yet? Find stories in history, movies or the news. Post an RFS. Add a request for stories on your website, point of purchase or product itself. Create a scenario.

Case Study 146

Case Study Interviews Newspapers Employee 146

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. It’s you could replace that with why every SEO should study story.

SEO 62

SEO Study Brand Branding 62

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Case studies. Case studies are a great customer reference and sales tool for any growing company. Case studies are a great customer reference and sales tool for any growing company.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

Internal 118

Internal International Insurance Insurance 118

Agility PR Solutions

MAY 19, 2024

In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors.

Study 117

Study Consumer Brand Branding 117

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. Planning strategic activities.

Marketing 101

Marketing Crisis Local Internal 101

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

FEBRUARY 7, 2020

In this post, we’ll focus on some best practices backed by the study findings. For more in-depth information, grab your copy of the study by downloading here. . The study suggests that several factors can drive better social media amplification, starting with broader distribution.

Data 273

Data Study Social Media Analysis 273

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. 43% said it “offers concrete guidance and case studies.”

Leadership 161

Leadership B2B Study Survey 161

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Consistency across all channels helps reinforce the companys commitment to resolving the issue.

Crisis 78

Crisis Brand Branding Case Study 78

Wadds Inc.

MARCH 1, 2025

This is the key insight from the CCO Turnover Study 2025: Europe Edition , published by the Corporate Affairs Search Alliance (CASA), an international network of corporate affairs search firms. It found that 37 companies (17% of those studied) made changes to their most senior communications role over the past year.

Leadership 72

Leadership Public Affairs Corporate Study 72

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 96

B2B Brand Branding Case Study 96

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. As always, the PRSA International Conference was an inspiring three days, filled with lessons I’m already using in the work I do here at Cision. Get goals aligned.

Conference 120

Conference Internal International Data 120

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Buzzstream

DECEMBER 6, 2024

But, given the tool is Australia-based, I went to Ellie Sumner from Prosperity Media , who we interviewed on the podcast about PR in Australia : SourceBottle is a valuable tool for finding case studies to support the research we’re pitching and identifying reactive opportunities that align with our client’s needs.

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

FEBRUARY 27, 2025

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

Nonprofit 112

Nonprofit Leadership Internal International 112

Sword and the Script

MAY 2, 2023

PR tech people on the move Internal comms platform Staffbase announced three executive new hires: Bijal Patel joins as Chief Financial Officer (CFO), Neil Morrison joins as Chief People Officer (CPO), and David Burnand as join Chief Marketing Officer (CMO). This is a significant turn from a loss of ~$19 million reported the year prior.

Pitching 149

Pitching Study Technology Report 149

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

MARCH 15, 2022

By studying the agency’s portfolio and case histories, you can evaluate how well they will perform for your needs. A good PR agency knows that they can take POVs from executives or other internal initiatives and develop creative angles to garner media attention.

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Agency Creativity Strategy Communications 322