Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. While relationships are crucial, so are the basics.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 158

Leadership B2B Study Survey 158

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. This is a true leadership challenge because the change has to be cultural. So, why are customer references so hard?

B2B 140

B2B Case Study Study Conference 140

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Businesses of all types hire interns for strategic communications, social media and public relations. Build and leverage your network. Think beyond PR firms. Connect with Professor Brown on LinkedIn.

LinkedIn 86

LinkedIn Nonprofit Retail Social Media 86

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 163

Leadership Meeting Employee Internal 163

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You held leadership positions as a PRSSA member at Otterbein. At NOAA, you took part in an 18-month internal leadership program. What were some of the leadership tenets that you learned during that time?

Meeting 148

Meeting Leadership Exercises Groups 148

PRSay

SEPTEMBER 30, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority. How do you describe your leadership style? What’s the best leadership advice that you’ve ever received? Name: Jane Law, APR.

Meeting 148

Meeting Leadership Interviews Internal 148

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

Internal 94

Internal International B2B System 94

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Why did you decide to pursue leadership roles within the Richmond Chapter , and also at the national level? I was honored that she asked me, and that put me on my path to leadership within the Society. Name : Jeff Wilson, APR.

Meeting 156

Meeting Leadership Community System 156

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. Wow factor.

Conference 97

Conference Internal International Travel 97

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

It can generate great coverage tied back to the company and allow opportunities for thought leadership. Of course, many agencies offer media coaching to help executives be more comfortable in media interviews and more compelling in how they tells their story, but it helps when it comes from the heart.

Agency 149

Agency Internal International Course 149

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Page Center. Chapter 9 Practical Advice from Senior Pros.

Ethics 114

Ethics Journalism Conference Study 114

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Nonprofit Crisis Training 146

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. How do you define leadership and what does it take for a leader to create true impact today? Leadership starts with self.

Film 150

Film Travel Leadership Training 150

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.

B2B 232

B2B Agency Energy Media Relations 232

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 139

Trends Communications Conference Leadership 139

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally. Report back to leadership. Instead, play an active role in getting the most out of the coverage. Share on social media.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120