ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. I was told this by media and leadership coach Don Rheem , and it holds up well. Photo by CoWomen from Pexels.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

Branding 333

Branding Brand Employee Engineering 333

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What are their international and global capabilities? . What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 126

Leadership B2B Study Survey 126

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 189

Internal International Data Communications 189

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Melissa Agnes

NOVEMBER 19, 2014

We must first analyze (and lead) a crisis based on these factors before any management of resources or manpower. And give authority to those people who have internalized these values of adaptive crisis response. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought'

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was enough budget for one full-time resource for about six months. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The story was unsolicited.

B2B 105

B2B Leadership Marketing Blogging 105

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Melissa Agnes

SEPTEMBER 5, 2014

As the CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini has experienced her own range of internal crises and issues that she shares with us in this episode, discussing how she approached the situations and what lessons she learned from them. Thoughts on Crisis Comms Leadership. Listen here!

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Find more COVID-19 resources from PRSA at this link. Leading teams from afar. A leader has too much to do without worrying about every harsh word or criticism.”.

How To 193

How To Crisis Employee Resources 193

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Half of respondents say insufficient financial and personnel resources are their biggest challenges.

Study 155

Study Survey Pitching Resources 155

PRSay

MARCH 16, 2020

Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a dearth of information. Here are a variety of reliable resources related to the COVID-19 outbreak: • World Health Organization (WHO).

Crisis 218

Crisis Communications Publicity Resources 218

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 166

Leadership Meeting Employee Internal 166

Contently - Strategy

NOVEMBER 14, 2018

You don’t need an unlimited budget or a team of 80 to drive business results (although more resources is always nice.) They’ll cover: Brand Awareness & Thought Leadership. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. A model for success. Lead Generation.

Leadership 105

Leadership Branding Brand How To 105

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Branding Brand Advertising 189

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

Internal 92

Internal International B2B System 92

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period.

Pitching 205

Pitching Agency Internal International 205

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Monitoring public opinion, the media, and competitors Identifying opportunities and issues that arise in the internal and external environment Crisis management.

Communications 248

Communications Corporate Reputation Employee 248

PRSay

MARCH 7, 2022

What expertise and resources does your organization have that can best help make a difference? Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging. Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging.

Resources 191

Resources Ethics Internal International 191

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. We have long been trying to understand the international perceptions of America. This is the age of radical transparency. It is no longer an option or a strategy.

Internal 100

Internal International Banking Financial 100

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Overview of Your Company And Blog/Resources Sections. establish thought leadership. Photo or no (and accepted resources to find photos). Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison Internal International 136

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Measurement 195

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. Do you have employee resource groups or other affinity organizations for diverse staff? You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 202

Employee Community Leadership Enterprise 202

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The balance report to legal, human resources, or another function. It reports on the factors that determine effectiveness.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. Yet we resist the “publicist” label, and with good reason. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations.

SEO 227

SEO Agency Reputation Policies 227