5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. They removed beef products and created the McAloo Tikki burger using local ingredients.

Local 78

Local Training Data Consumer 78

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Sword and the Script

FEBRUARY 18, 2025

Need a media list of technology reporters? Just delegate the task to an intern and arm them with a subscription to a media database. In just a few clicks, they can pull a media list with hundreds, if not thousands, of names and emails on it.

Media 129

Media Pitching Media Relations Strategy 129

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 153

Internal International Media Pitching 153

Onclusive

FEBRUARY 7, 2020

However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. Social media is also an important factor when distributing releases. Don’t underestimate the power of timing.

Data 273

Data Study Social Media Analysis 273

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Targeting the Right Audience Alcohol advertising frequently targets specific demographics, such as young adults or social drinkers.

Advertising 78

Advertising Advertising Ethics Local 78

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Media Profile Media Profile has the largest presence in supporting public infrastructure projects in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

APRIL 12, 2025

According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Social media integration with AR features has proven particularly effective. This addition reduced perceived wait times by 40% according to guest surveys.

Trends 78

Trends Strategy Publicity System 78

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis Twitter 100

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level? What benefits does it provide?

Local 227

Local Energy Agency Policies 227

Prowly

JANUARY 29, 2025

We all know the basics aren't enough anymore - not when a single tweet can spark a social media crisis in minutes. And when a social media crisis is brewing, you need to know immediately, not when you check your email the next morning. What makes a reputation management red flag? Which tool is best for crisis management?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. It requires regular updates, attention, and must be fully evangelized within the company.

Reputation 104

Reputation Measurement Report Brand 104

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy.

How To 265

How To Media Software Agriculture 265

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. About Penny Sansevieri.

How To 279

How To Media Pitching Creativity 279

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. Increase coordination internally and with third parties.

Report 176

Report Company Government Conference 176

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Our local conference also helps expose young people to different professional paths.

Leadership 159

Leadership Conference Local Internal 159

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. My dad, Dr. Michael LeNoir, is a pediatrician and allergist who has always had a particular interest in media. How does social media affect UNCF’s mission and goals?

Nonprofit 120

Nonprofit Local Travel Social Media 120