Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. I discovered.

Communications 383

Communications Tools Google Resources 383

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? They might have a secret pitching tactic that could give your pitching strategy the boost it needs to establish your brand as a leader.

Measurement 159

Measurement Brand Branding Pitching 159

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.

Measurement 120

Measurement Pitching International Internal 120

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR Internal International Data 62

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC , an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer? However, they do offer custom options for an additional fee.

Comparison 104

Comparison Software Tools Analytics 104

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The agency is proactive and creative.

Agency 322

Agency Creativity Strategy Communications 322

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. Product managers need to measure the success of this release. Want to save time on personalizing pitches? No more wasting time on translation. TEST PROWLYS MONITORING DIGESTS FOR FREE 3.

Examples 104

Examples Automotive Media Print 104

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

Deirdre Breakenridge

MARCH 20, 2017

The same applies if you want to improve your pitching journalists or learning how to prove your PR work is tied to business results. You are the project manager of every new launch that involves social media, media relations, internal communications, etc. Show your work is measurable and how it ties in with company’s business goals.

Community 244

Community Social Media Course Measurement 244

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

International 118

International Internal Insurance Insurance 118

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. And then we pitched.

Case Study 105

Case Study Internal International Study 105

PRSay

JUNE 24, 2024

The best way to secure media placements is to ensure the journalist’s beat includes the topic being pitched, 37% of respondents said. The survey finds that email is still the best way to pitch reporters. About half of PR professionals say the time they spend on internal communications stays the same or increases.

Study 155

Study Survey Pitching Resources 155

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. I know as I have pitched and won these budgets. Read presentation from the PRSA International PR conference above.

How To 181

How To SEO eBook Measurement 181

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! access to a quality workforce (ditto… but even now, as I am always on the lookout for great partners I can pitch new business with, as part of my strategic consulting firm ). To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. How did it begin?

International 101

International Internal Case Study Insurance 101

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

International 78

International Internal Communications Employee 78

Sword and the Script

JANUARY 9, 2024

This lays the groundwork to productize this by charging for filtered results, which the company appears to be doing, as another commenter observed: “Even on a paid subscription, I see a limit of 15 pitches a month now, 5 for free, and you have to buy additional pitches. PR measurement evangelist Mark Weiner passed in December.

Brand 172

Brand Branding Reddit Pitching 172

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program.

How To 203

How To Case Study Meeting Pitching 203

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 91

Pitching Report Software Survey 91

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. You figure out the audience of the media property you’re pitching #measurepr. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 81

Measurement Media Banking Community 81

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. There’s no buy-in at the top . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178