Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Your internal experts know what real impact looks like, let them tell you what’s true.

Measurement 222

Measurement System Data Analysis 222

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Product managers need to measure the success of this release.

Examples 104

Examples Automotive Media Print 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states.

Examples 104

Examples How To Product Launch Print 104

Prowly

DECEMBER 17, 2024

However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb.

Comparison 104

Comparison Software Tools Analytics 104

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Conclude by Measuring Your Initial Success  . Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. business cards.

Corporate 270

Corporate Branding Brand Guidelines 270

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. The new book has been written by an international communication of 35 authors over the past three years. We made a start at reflecting this by adding new material in the past few months as the book went to print.

Case Study 201

Case Study Conference Exercises Print 201

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. Most of the advice we received from early adopters years ago is hardwired into our brains: Listen first!

Social Media 97

Social Media Media Print Television 97

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 149

Communications Crisis Internal International 149

Prowly

JANUARY 29, 2025

Especially good if you need white-label reporting options.

Crisis Management 104

Crisis Management Software Comparison Crisis 104

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Retail Travel 118

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 128

Brand Branding Reputation Corporate 128

Contently - Strategy

SEPTEMBER 21, 2018

The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Per SiriusDecisions, more than 60 percent of content goes unused.

Content Marketing 111

Content Marketing Print Web Analysis 111

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I want to measure everything. Your measure of success is not having people complain about your project.” I should have. It’s getting obnoxious. I want tactics to make sense. I want to see the needle move.

Hotels 70

Hotels Internal International Training 70

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

Employee 40

Employee Measurement Communications Internal 40

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Decision Time Nears for Mega Measure: FASTER Bay Area.

Meeting 98

Meeting Media Print Enterprise 98

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Financial Analysis Reputation 85

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” An attestation report of the independent auditors on the company’s control over financial reporting. Download the calendar PDF here. .

Financial 120

Financial Handbook Analysis Internal 120

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Print Measurement 73

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. Open communication is key.

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. Advertising is a valid channel of communication.

Publicity 106

Publicity Media Advertising Advertising 106

Barokas

AUGUST 17, 2017

Recently, the International Association for the Measurement and Evaluation of Communication announced its plan to fully eradicate the use of AVE and similar measurement tools as acceptable metrics in public relations work. Tie PR results to business successes.

Measurement 68

Measurement Print Advertising Advertising 68

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority.

Software 150

Software Case Study Advertising Advertising 150

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy.

Marketing 120

Marketing Financial Analytics Strategy 120

Barokas

AUGUST 17, 2017

Recently, the International Association for the Measurement and Evaluation of Communication announced its plan to fully eradicate the use of AVE and similar measurement tools as acceptable metrics in public relations work. Tie PR results to business successes.

Measurement 60

Measurement Print Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Practical Law Construction

JUNE 24, 2021

The dispute in Septo concerned the terms of an international fuel oil sale contract. The contract also contained a clause specifying that the special terms should prevail over the contract’s standard printed clauses in so far as they might be inconsistent. Septo Trading Inc v Tintrade Ltd.

Print 75

Print Construction Transportation Banking 75

Maxim Behar

MAY 13, 2024

In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed. for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." How will you measure that in a newspaper?

Social Media 64

Social Media Newspapers Television Radio 64