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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. PR measurement evangelist Mark Weiner passed in December. However, these are exceptions. In remembrance.

Branding 172
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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Your crisis management software needs to act as an early warning system for the crisis team, scanning everything from news sites to that one Reddit thread that could blow up in your face. They simmer first, showing warning signs a day or two before things get hot. Especially good if you need white-label reporting options.

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Reading list Over half of journalists considered quitting due to burnout this year, per new report As it turns out, PR people are burned out too Should be PR measured with sales metrics?

Publicity 156
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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. Repurpose old campaigns year over year (e.g.,

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Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. “With the buyout, Q4 Inc. Sumera Equity Partners had danced around the PR tech space for a while. More gen AI.

Software 155
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. in 2019, reaching a record $4.5

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Katie Paine’s Measurement Predictions for 2023

Katie Paine's Measurement Blog

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.