Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Accessing these backend systems and having experts implement methods for tracking incoming activity generated by a PR program, can help you know more about the outcomes of your efforts. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). A crisis is a change. Incident Command.

Crisis Management 266

Crisis Management Crisis System Policies 266

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

MARCH 2, 2021

Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media Internal 98

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 92

Internal International B2B System 92

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. We also did external comms (PR), internal comms, social media and analyst relations. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. It’s heavy lifting. Creative briefs.

Marketing 190

Marketing eBook Guidelines B2B 190

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing the Intranet or coordinating the All-Hands meeting. When Internal Communications is done effectively, it has enormous impact on the success of your organization. This eBook will help you create that meaningful measurement system.

Internal 52

Internal International Measurement Communications 52

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing your Intranet or coordinating the All Hands meeting. This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees.

Internal 52

Internal International Measurement eBook 52

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 160

Financial Web Banking Internal 160

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Measure performance daily. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. Planning and time management are very important in PR, so any system to help stay on track and on schedule is useful.

How To 259

How To Social Media Product Launch Construction 259

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. Internal and external events prevent everything from being nice and neat.

System 120

System Measurement Software Data 120

Stephen Waddington

JUNE 20, 2022

It is a professional activity that has evolved within the context of social systems. Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. Herein lies the challenge in studying public relations.

Publicity 190

Publicity Study Public Affairs System 190

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 87

Measurement Publicity Analysis Tools 87

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). A crisis is a change. Incident Command.

Crisis Management 157

Crisis Management Crisis System Policies 157

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 135

eBook Product Launch Software Internal 135

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.

Software 135

Software Enterprise Data Internal 135

Sword and the Script

JANUARY 9, 2024

The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” PR measurement evangelist Mark Weiner passed in December. Staffbase has started a podcast dedicated to internal comms.

Brand 145

Brand Branding Reddit Pitching 145

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Reputation Us

JUNE 14, 2021

We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. For us, that means sharing where we stand on social justice issues to create affinity from allies both internally and externally. Sarah Spooner, CEO, RelyOn Credit Union ($86.9 We hear you.

Reputation 148

Reputation Financial Community Employee 148

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. We also used this tracking system to expand our list of media contacts. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158