Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Social media profiles and content. business cards. contract templates. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Prowly

FEBRUARY 18, 2025

This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Because people buy stories, not sales pitches. 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. became an enduring piece of pop culture.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

PRSay

OCTOBER 30, 2024

You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning. News is no longer breaking in print followed by TV. They need to be authentic and keep their voices. If they lose their credibility, they’re going to lose their audience, and then they’re useless to you.

Trends 60

Trends Print Social Media Reputation 60

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 181

Software Tools Print Technology 181

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. We recently helped client HiFX, an international currency firm, launch in the U.S. An important outlet for HiFX is the industry vertical Digital Transactions.

Print 136

Print Interviews Pitching Meeting 136

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. From print to digital.

Communications 148

Communications Crisis International Internal 148

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Pricing may be higher than some competitors; detailed package features are not extensively outlined on the website.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

JULY 7, 2020

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. The concept of CRM for PR isn’t new.

Technology 128

Technology Publicity Software Print 128

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Instead, consider instead putting yourself in the journalist’s world: The medium matters: Broadcast and print are not the same, and you need to tailor the story to the medium you’re after.

Writing 100

Writing How To Print Corporate 100

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. or even printing out a hard copy – the difference in format can be valuable to helping you edit. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well.

Agency 136

Agency Print Course Travel 136

Landis PR

JULY 25, 2022

This recent announcement yielded multiple broadcast and print stories. It often takes multiple rounds of discussions to align the communications professionals and for them to coalesce their internal buy-in. Building a shared media list and divvying up the pitching can help to optimize media relationships as well.

Pitching 98

Pitching Agency Print Community 98

Prowly

JANUARY 29, 2025

Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. Especially good if you need white-label reporting options. Make a list of your must-haves (inspired by your own experience if possible) and your nice-to-haves. 7 Testing tips Think about where your crises usually start.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

How To 62

How To Pitching SEO Small Business 62

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed. Do link PR success to business outcomes. We’ve tackled this topic before, but can’t stress enough the importance of setting business-based goals and KPIs at the outset to keep all eyes on the prize.

Agency 136

Agency Meeting Print Course 136

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. We’ve got video of some sharks attacking a whale outside the Golden Gate!

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. In those mediums, you can spot a mention in a story. click image for higher resolution).

Software 124

Software Technology Advertising Advertising 124

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Internal comms a top priority. Are you kidding?

Software 149

Software Case Study Advertising Advertising 149

Cision

JULY 14, 2016

With 80 percent of its visitors being non-riders (and 10+ percent international tourists), we are working on a focused media relations campaign to raise the museum’s profile, secure it the travel coverage it deserves, and encourage more people to visit its Milwaukee home. Also, don’t discount an internship after graduation.

Travel 120

Travel Agriculture Tourism Internal 120

Contently - Strategy

SEPTEMBER 21, 2018

Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 6) Pitch the story to an industry newsletter. Here are some things you or PR team should consider doing to extend your investment in PR.

Media 120

Media B2B Groups Conference 120

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9%

Survey 104

Survey B2B Marketing Trade Shows 104

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. So pitching the merits of going paperless was a no-brainer. It’s either/or.

Blogging 76

Blogging How To Print Facebook 76

Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77