Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 147

Software B2B Pitching Data 147

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR International Internal Data 62

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. In this case, I’d interview the customers and write up a contributed article to pitch. This is an effective way to manage customer accounts.

B2B 142

B2B Case Study Study Conference 142

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings.

LinkedIn 87

LinkedIn Nonprofit Retail Social Media 87

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. 100 million internal comms platform.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 117

Software Reddit Marketing Survey 117

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Bianchi Biz Blog

OCTOBER 17, 2024

With electronics and software having become a part of every industry sector and aspect of our modern life, vehicles are no exception, with today’s cars and trucks often considered by some as “smartphones on wheels.” Those interested in exhibiting should visit: [link]. Competition for media attention at CES is intense.

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

Pitching 151

Pitching Study Technology Report 151

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical.

Brand 172

Brand Branding Reddit Pitching 172

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Prowly was acquired by the SEO software vendor Semrush in 2020. No reason was noted.

Publicity 156

Publicity Software Google Reddit 156

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Consider these three factors. Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 91

Pitching Report Software Survey 91

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Building a software company, particularly when you come from a services environment, is an uphill battle. Reporters get pitched – a lot. Of course, the inverse is true too.

Pitching 97

Pitching Report Tools Software 97

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2

Blogging 173

Blogging B2B Software SEO 173

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. TRY PROWLY FOR FREE FOR 7 DAYS The best press release distribution services to try 1. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Prowly

FEBRUARY 26, 2025

Tip: Make sure to invest in good media monitoring software (such as Prowly) to prevent potential crises, especially if you plan to incorporate a bit of controversy into your digital strategy. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. This helps you internally and makes it easy to hire contractors for creative work. Most customers hate being sold to and they would much rather hear a story than another sales pitch. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. This is natural.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Top PR strategists have likely calenderized spring story ideas so that long-lead media pitches are distant memory. Lock in interns and other talent.

Analytics 130

Analytics Pitching International Internal 130

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Executive content. However, PR teams shouldn’t forget to join conversations related to industry and social issues when relevant.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. Opportunities for client interaction. .

Skype 147

Skype Agency Meeting Software 147

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. The study was undertaken manually.

Communications 129

Communications Software International Internal 129

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI. Vetted” is like HARO or ProfNet with no pitching.

Pitching 157

Pitching YouTube Company Community 157

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 99

Creativity Study Ethics Publicity 99

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Not all media placements come from the “pitch, follow-up, interview” formula.

Consumer 120

Consumer Strategy Print Pitching 120