Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Informative? business cards.

Corporate 270

Corporate Branding Brand Guidelines 270

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: To create brochures, we used to have to go to a printing press. Karlie: Writing is still key, along with planning and being organized. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

OCTOBER 5, 2021

In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Is this a rebrand? How did this decision come to pass? PR tech mentions.

Software 182

Software Tools Print Technology 182

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. From print to digital.

Communications 149

Communications Crisis Internal International 149

Cision

MARCH 22, 2016

Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. It even issued full-page print ads showing how its salaries compared to average ones in the region. It was an internal argument taking place in public. Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted.

Employee 120

Employee Print Customer Service Local 120

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed.

Agency 136

Agency Meeting Print Course 136

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120

Travel Agriculture Tourism Internal 120

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. It probably does.

Media 121

Media B2B Groups Conference 121

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

SEPTEMBER 21, 2018

As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Per SiriusDecisions, more than 60 percent of content goes unused.

Content Marketing 111

Content Marketing Print Analysis Web 111

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 88

Public Affairs Communications Radio Television 88

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. I should have. It’s getting obnoxious.

Hotels 70

Hotels International Internal Training 70

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. It’s worthwhile to print off some copies of your high performing pieces and have them available. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. Entry level roles demand work experience.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority.

Software 150

Software Case Study Advertising Advertising 150

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This may not seem obvious if you are accustomed to monitoring online or print coverage. For the most part, they still are silent. What does that mean? In those mediums, you can spot a mention in a story.

Software 124

Software Technology Advertising Advertising 124

Critical Mention

AUGUST 5, 2018

Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print. When she’s not writing you can find her at music festivals, hiking or snowboarding. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. for "internal pressure within the media itself," 66.2% There's 69.6%

Social Media 64

Social Media Newspapers Television Radio 64

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. Focus on developing your writing skills. What drew you to the field of public relations? How do you think media relations has evolved in recent years?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

NOVEMBER 14, 2018

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Engaging the right audience starts with a basic question: How are you going to help someone?

Leadership 106

Leadership Branding Brand How To 106

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. You’ll be very welcome.

Communications 68

Communications Instagram Internal International 68

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?

Engineering 77

Engineering Automotive Agriculture Media 77

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Critical Mention

JUNE 21, 2017

However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. PR professionals are interested in the excerpt of articles or segments that mention their company, and they’ll share those excerpts for internal business use.

Video 85

Video Creativity Print Internal 85

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120