Critical Mention

APRIL 26, 2017

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60

Sports Internal International Enterprise 60

HMA Public Relations

FEBRUARY 1, 2021

Today’s #MediaMonday comes from Lance Hartzler, the sports editor at the Arizona Daily Sun. While he was at NAU, Lance interned with the Arizona Daily Sun where he began reporting on local sports. Since then, he has been hired on fulltime and has recently been promoted to sports editor.

Sports 105

Sports Local Internal International 105

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 266

Crisis Management Crisis System Policies 266

Mindful Marketing

DECEMBER 28, 2018

Supreme Court struck down a 1992 federal law that largely outlawed sports betting, thereby giving states authority over such gambling. Several states, like Delaware and New Jersey, quickly legalized sports betting , and many others are poised to follow suit. The 2018 Super Bowl drew over 103 million viewers in the U.S.

Sports 51

Sports Internal International Study 51

PRSay

SEPTEMBER 26, 2016

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez? We will play tomorrow.”.

Sports 60

Sports Conference Social Media Crisis 60

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Journalism 113

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

Storytelling 78

Storytelling Social Media Internal International 78

PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. She currently works as the head of public relations and sports marketing for Tissot Swiss Watches and is a professor at William Paterson University.

Sports 125

Sports Creativity Instagram Local 125

NewsWhip

APRIL 20, 2023

With its global reach and coverage of national and international news, sports, politics, and entertainment, BFMTV has established itself as the go-to source for the French public. The obvious leader and only publisher to earn over 20 million engagements to its content was BFMTV, the country’s most-watched cable news channel.

Facebook 139

Facebook Sports Internal International 139

Onclusive

APRIL 22, 2021

Details for your communication channels: prior to the crisis, choose which communication channels will work best for reaching your key internal and external stakeholders. Navigating a crisis is not a solo race—it’s a team sport. Create and train a crisis response team. Test it, iterate and then test again.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences.

Social Media 150

Social Media Pitching Media How To 150

Cision

JANUARY 5, 2016

It’s common for writers, even those who don’t work in the sports section, to follow the beat they cover with the obsessiveness of a sports fan. Hire external or identifying internal passionate editors and reporters. Businesses and brands need to think like publishers or brand journalists. Follow this three-point strategy: 1.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

PRSay

NOVEMBER 4, 2024

But as I’ve said many times, exceptional leadership is not a spectator sport. When considering whether to communicate, the easiest decision may feel like just staying on the sidelines.

Employee 78

Employee Policies Leadership Sports 78

Communications Conversations

JUNE 8, 2017

I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S. Bank which allows me to work on many partnerships with our sports teams.

Banking 113

Banking Sports Financial Corporate 113

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Cision

JULY 10, 2015

Talking Points: WaPo intern breaks one of the biggest stories of the week ( BuzzFeed ); The Grateful Dead end 50-year career at Soldier Field over Fourth of July weekend ( Rolling Stone ); A week after Misty Copeland makes history, she announces Broadway debut ( Newsweek ).

Reddit 120

Reddit Fashion Sports Media 120

Sword and the Script

NOVEMBER 14, 2023

Think about any sports team you’ve ever played on. Think about any sports team you’ve ever played on. The most underutilized tool in a leader’s toolkit is a compliment. If someone’s doing a great job – tell them! Look this is hard, but only at first. And that’s true of any team. Of course, it wasn’t. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In Brendon interned at the PR firm MSL Washington and later worked for eight years in Porter Novelli’s D.C. Industry contributions.

Publicity 151

Publicity Radio Sports Technology 151

PRSay

OCTOBER 10, 2017

Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory. According to author and digital marketing expert Jay Baer , the key to business success is word-of-mouth communication.

Conference 124

Conference Sports Internal International 124

Stephen Waddington

AUGUST 31, 2020

Internally it will focus on the balance of home and office working. This includes the culture, events, hospitality, and sports. The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021. The future will almost certainly be a balance of the two.

Communications 125

Communications Crisis Leadership Sports 125

PR for Anyone

JANUARY 3, 2024

Stacy compares the structured and regimented practice sessions in sports—representing masculine traits—to the flow state during a game, which embodies feminine traits. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

Corporate 130

Corporate Sports Creativity Internal 130

PRSay

NOVEMBER 1, 2023

14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” I was a college athlete.

Sports 79

Sports Ethics Television Storytelling 79

Cision

JULY 5, 2016

If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. My hobbies outside of work include…running, yoga, reading, being a dance/soccer/lacrosse mom and following Baltimore sports. Images via Pixabay: 1 , 2 , 3.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

NewsWhip

APRIL 17, 2024

Hard news is taking a backseat for now, and while there’s a fair amount of news publishers that still drive a lot of public interest on Facebook, entertainment and sports content are currently the platform’s star performers. The three posts have accumulated over 539k engagements.

Facebook 88

Facebook Sports Video Internal 88

The Hoffman Agency

JULY 22, 2022

By Violet Nowak, Intern. In undergrad, I stuck to sports PR and saw the good and bad sides of that industry. The post Crossovers: From Sports to Tech appeared first on "What's HAppening" Blog. My journey to public relations started in a very minor way: joining a fantasy hockey league.

Sports 36

Sports Interviews Internal International 36

NewsWhip

MAY 16, 2023

Marca , Spain’s national daily sport paper, has firmly held the number one spot with 12.4M Mundo Deportivo , a Barcelona-based sports publication, has taken the third spot with 8.2M interactions, while Diario AS , which is a sport specific sister publication to second-placed El Pais , is holding onto seventh with 7M.

Facebook 78

Facebook Sports Comparison Fashion 78

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. This kind of content definitely rises above the flood of ‘content for content’s sake.’

B2C 157

B2C Study Exercises Sports 157

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. The Biggest Benefit – Fulfillment.

Internal 40

Internal International Conference Energy 40

Cision

FEBRUARY 24, 2016

My guiltiest pleasure is…live sport. Learn 71 ways to get it with Cision’s free tip sheet! I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. The thing that gets me up in the morning is…my internal clock. Since joining UNCF last fall, what has been your favorite moment or accomplishment as the national director of communications? Images via Pixabay: 1 , 2 , 3.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Communications Conversations

AUGUST 21, 2018

Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before. At Best Buy we’ve had a number of Brand Lab summer interns, many of whom expressed that they had no idea that an industry like communications existed.

Sports 113

Sports Retail Local Report 113

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse.

Ethics 95

Ethics Marketing Sports Education 95

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 104

Media Radio Local Tools 104

5W PR

NOVEMBER 2, 2023

In-game betting In the realm of sports betting, companies have made significant strides in processing vast amounts of data in real time to enable in-game betting. This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering.

Trends 78

Trends Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. From driving a car to learning a sport to perfecting an instrument, the more you do something, the better you’ll get at it. Keep writing.

Writing 120

Writing Publicity Newspapers Sports 120