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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Pretty much anything that’s trending will already be discussed in trades.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

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Trends and Best Practices for Media Relations

PRSay

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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PR Advice For Recent PR Grads

ImPRessions - Crenshaw Communications

They offer useful content in tips, trends and recent campaigns by agencies. For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. as well as vertical pubs that match your interests. .

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I also write for other publications and business clients as time allows. Talk about a dream job!

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What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

It’s also key to learn about any given industry so you’re better equipped to monitor news, suggest new pitch angles, spot trends, and keep an eye on competitors. I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing.