Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

Branding 333

Branding Brand Employee Engineering 333

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 126

Leadership B2B Study Survey 126

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. Our dedicated through leadership content strategy and campaign efforts are just getting off the ground.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Their perspective was featured through an interview with Ad Age and coverage in The Current. SOCi’s approach garnered coverage in Adweek and Gizmodo , establishing their authority in the field.

Branding 323

Branding Brand eBook Advertising 323

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. The human resources horror stories circulating right now are mind-numbing. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Don’t skimp here. This seems obvious.

B2B 144

B2B Software Ethics Leadership 144

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Branding 246

Branding Brand eBook Leadership 246

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Interview them and share THEIR opinions, not yours. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. The team will impress the prospect and learn so much about its leadership, goals and expectations simply by being better listeners. Astute listening skills.

Creativity 224

Creativity Agency Resources Measurement 224

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Branding Brand Employee 198

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Here are a couple ideas; Media resource. I’m not here to say stop writing news releases.

Leadership 83

Leadership Print Training Radio 83

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Social Media 232

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 166

Leadership Meeting Employee Internal 166

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Deirdre Breakenridge

MAY 24, 2016

There are several factors to consider before your dive into podcasting, especially when you know every media initiative takes precious time and resources. Are you trying to educate listeners and use your podcast as a thought leadership platform? Will you capture your audience’s attention so that they become your loyal podcast fans?

Energy 190

Energy Mobile Community Measurement 190

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 82

Leadership Reputation Measurement Video 82

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do? Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Branding Brand 100

Cision

NOVEMBER 30, 2017

By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Overview of Your Company And Blog/Resources Sections. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Promoting leadership. Here are some of the most powerful. Generating credibility for the brand message.

Branding 185

Branding Brand Marketing Wireless 185

Sword and the Script

APRIL 16, 2024

The authors set out to understand “whether or not” startups “allocate scarce resources to conduct systematic marketing.” ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].”

B2B 154

B2B Study Marketing Education 154

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Determine the best resource mix to achieve success. Do a deep dive into internal resources. . The best PR resources may be internal and just require a little digging to suss out.

Exercises 136

Exercises Comparison Internal International 136

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Branding Brand Interviews 148

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Most startups are pressed for resources, so they should be certain of their top goals and priority messages at the outset. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Long-form content. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Media 120

Sword and the Script

FEBRUARY 28, 2023

In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy. Way too many businesses think of media interviews as a chance to sell their product or service, rather than an opportunity to help the readers or listeners.

Company 113

Company Publicity Leadership Pitching 113

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Page Center. Chapter 9 Practical Advice from Senior Pros.

Ethics 116

Ethics Journalism Conference Study 116

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

It can generate great coverage tied back to the company and allow opportunities for thought leadership. Of course, many agencies offer media coaching to help executives be more comfortable in media interviews and more compelling in how they tells their story, but it helps when it comes from the heart.

Agency 149

Agency Internal International Course 149

PRSay

MAY 26, 2020

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. Her 25-year career in health-care communications has included leadership roles at three academic medical centers. New Jersey was the second hardest-hit COVID-19 area, after New York City.

Communications 192

Communications Crisis System Healthcare 192

ImPRessions - Crenshaw Communications

MAY 22, 2018

Industry insiders respect the credibility of trade journal reporting and use it as a valuable resource. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

OCTOBER 17, 2022

But what about the transformation of leadership and business culture we need to get us there? The Finding Gravitas podcast has been an integral part of that mission, sharing stories and strategies from changemakers like the godfather of the EV Dr. Andy Palmer , leadership expert Stephen M.R.

Automotive 88

Automotive Industry Leadership Interviews 88

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 97

Interviews Publicity Technology Social Media 97

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Lack of resources. Internal Resources. Customer Interviews. ” Why should you invest in one-on-one interviews when there are audience research methods? Lack of buy-in.

B2B 125

B2B Company Survey Enterprise 125

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Report back to leadership. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

The Stalwart Blog

OCTOBER 3, 2019

Many crises you would expect them to be handled by the existing leadership team and the existing leadership team are the best people to handle the crisis. But sometimes the existing leadership team actually is the crisis. John Tishler: So in many cases, we don’t have a governance crisis when we have a crisis.

Government 74

Government Crisis Video Interviews 74