Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. The company claim to transcribe “more than 2 million hours of TV, radio, podcast and online video content monthly.” My first exposure to Burrelles was as a fairly new account executive.

Print 158

Print Newspapers Google B2B 158

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them. Pop Culture/Creativity Blogs. The Wrike Blog. Smart PR people take note.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. The thing that gets me up in the morning is…Radio 4 Today programme. How did you get your start in PR? Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Maxim Behar

JANUARY 29, 2025

Therefore, they rely on traditional mediatelevision, newspapers, and radio to convey their messages. There should have been in-depth research presenting the pros and cons, measuring public perception, and ensuring that key messages were understood. Watch the full interview here. Host: We will see how things unfold.

Government 59

Government Radio Newspapers Communications 59

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” You’re getting brand mentions, potentially broadcast segments on traditional TV and radio.

Digital PR 62

Digital PR Google Comparison SEO 62

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 111

Media Analytics Healthcare Crisis 111

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide. He is also a person with exceptionally broad cultural knowledge.

Radio 59

Radio Ethics How To Writing 59

Communications Conversations

DECEMBER 13, 2017

RecUp is an app you can use to record right from your phone–I’ve had great luck with this in recording a few episodes of the Talking Points Podcast (including this interview with Cydney Wuerffel ). Think about your podcast like a talk radio show—the more interesting the topics and guests, the more listeners you’ll have.

Corporate 103

Corporate Banking Radio Resources 103

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 76

Brand Branding Local Interviews 76

Maxim Behar

MAY 13, 2024

An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. I agree that television and radio are faster than that - and currently, the most important thing is the speed of reporting the news - but still, nothing is faster than social media. Watch the full interview here.

Social Media 64

Social Media Newspapers Television Radio 64

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 43

Measurement Nonprofit Education Twitter 43

Landis PR

APRIL 12, 2021

SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Decision Time Nears for Mega Measure: FASTER Bay Area. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. These fine folk did: Jan.

Social Media 85

Social Media Web Media Measurement 85

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. They can also be beneficial for podcasts or radio shows to boost SEO. Perform surveys, polls, interviews, and other activities to gather opinions. Open captions can’t be turned off, while closed captions are easy for users to turn on and off.

Social Media 93

Social Media Media Video SEO 93

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 58

Social Media Customer Service Media Tourism 58

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Radio Analytics Google 52

Maxim Behar

OCTOBER 19, 2023

Host: Veneta in an interview you share that during this journey you have realized that it is not the goal that is important, but the process. We look at what we're going to contribute, we're going to give, we measure and weigh everything. Rather in that spirit and yes somewhat coming back changed. Veneta: Well yes exactly.

Radio 52

Radio Travel Airlines Hotels 52

Maxim Behar

OCTOBER 19, 2023

Host: Veneta in an interview you share that during this journey you have realized that it is not the goal that is important, but the process. We look at what we're going to contribute, we're going to give, we measure and weigh everything. Rather in that spirit and yes somewhat coming back changed. Veneta: Well yes exactly.

Radio 52

Radio Travel Airlines Hotels 52

Waxing UnLyrical

DECEMBER 12, 2010

Did you know : This was the first song to be played live on a radio broadcast – in 1906. Did you know : Mariah Carey’s hit is the best-selling holiday ring tone in the U.S. O Holy Night , shared by Mary Barber and Martha Muzychka. What’s your favorite holiday song, and why? Or do you have more fun facts to add to the above?

Writing 65

Writing Measurement Tourism Twitter 65

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. ” so yeah, it’s-. I was telling the radio, “No, she wasn’t caught.

Ethics 86

Ethics Radio Sports Facebook 86

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Television is also measurable, but all these agencies - they can be somehow modified.

Television 52

Television Wireless Advertising Advertising 52

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. The fact that two of our podcast guests mentioned this in interviews tells me that this is worth calling out. outreach method.)

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

FEBRUARY 18, 2024

In other words, every profession has its measure publicly. To become first on the best hip-hop radio in America, "Hot 21," and to continue to be instead for the 4th or 5th week in a row is not a coincidence. You can find the full interview here. Winston Churchill himself had been a journalist. That's Churchill's message.

Newspapers 59

Newspapers Travel Course Meeting 59

Maxim Behar

JANUARY 11, 2024

There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" Yeah but don't we do it on the radio too, there is no future of the internet". Maxim: In all these 30 years I have done thousands of interviews for colleagues who want to work in our company, and I always have only one requirement.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. If you’re pitching an event or an interview with a person, simply adapt the example to fit.

Publicity 82

Publicity Small Business Advertising Advertising 82