Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Given how pressed for time executives are, drafting responses isn’t just a nice way to help them prepare – it’s often instrumental in getting them to agree to the interview in the first place.

Print 120

Print Interviews Pitching Conference 120

PR for Anyone

APRIL 3, 2024

With encouragement from her son, Adelina claimed her inner “storm” (a term coined by her son in reference to the iconic X-Men character). She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age. She eventually took the plunge and stopped dyeing her hair.

Fashion 130

Fashion Instagram Industry Meeting 130

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

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How To Media Guidelines Pitching 176

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Where do you find expert sources to reference in your stories? How did you get your start in journalism? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Name drop – Better yet, find a way to be referred from the inside. Prepare for your interview. That is all.

How To 68

How To Interviews International Internal 68

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. We have to be where people are,” she says. “We We tell entire stories through visuals. It’s still rising after months.”.

Mobile 120

Mobile Print Trends Twitter 120

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. Listen to the full interview, with bonus content, here That’s something we’ve heard all the time.

Ethics 90

Ethics Journalism Radio Television 90

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. .

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Mark My Words

JUNE 15, 2018

So, if you look at the values, I think the penny dreadfuls of journalism back in the late 1800’s, 1900’s there was scare headlines in huge print,always focusing on minor news; lavish use of pictures and imaginary drawings, faked interviews, misleading headlines, pseudo-science and a parade of false learning from so-called experts.

Policies 60

Policies Industry Newspapers Interviews 60

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. I refer back to the importance of speed and timing.

Newspapers 59

Newspapers Social Media System Writing 59

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. Refer to editorial calendars. Are you pitching a print publication? TV could require your subject to be ready for an interview the same day.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. – print advertising. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Lead media release.

Media 120

Media Television Video Print 120

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). They print business cards.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

SEPTEMBER 27, 2018

Set referring domains to a minimum of 10. Also, you can reference the original response for a great opportunity to build a relationship. Deep research – you know how to access information that is highly technical, industry specific, or hidden (through out of print works, interviews, etc.)

Strategy 99

Strategy Analysis Reddit Data 99

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Refer to a previous piece of theirs. Not by a long shot. They are both forms of marketing and they can (and actually should) overlap, but they are not the same animal. I was speaking to a client the other day.

Social Media 49

Social Media Newspapers Media Pitching 49

Prohibition

JULY 10, 2019

The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster. This came following two deadly crashes in just five months.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 3) Surgically weave it into blog posts. It probably does.

Media 94

Media B2B Groups Conference 94

NewsWhip

NOVEMBER 13, 2020

It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items. As a comparison, we also like to use the NewsWhip Analytics feature at times to go back for historical reference. How long did those live in the cycle?

Agency 78

Agency Creativity Instagram Trends 78

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Conversations

JULY 4, 2016

Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original. And, of course, I like to read and refer to the books, they are not ‘white glove’ texts to me.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original. And, of course, I like to read and refer to the books, they are not ‘white glove’ texts to me.

Advertising 40

Advertising Advertising Resources Print 40

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. For blog posts, you may include a link or a reference to a preferred image or graphic to accompany the post. Make It Easy On Your Team. As always, thanks for reading.

How To 52

How To Pinterest Resources Writing 52

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them).

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. It’s ok, we’ll wait.).

Twitter 77

Twitter Social Media Interviews eBook 77

Maxim Behar

SEPTEMBER 4, 2023

People we have idolized as influencers are being crucified, hauled off to courts, some of them as it turns out, I'm referring to Kevin Spacey, without an ounce of guilt. This is not possible in print, on TV or radio stations. The interview was published in "24 hours" There have been thousands of such cases in recent years.

Social Media 52

Social Media Media Writing Web 52

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Sites like Otter.AI

Content Marketing 141

Content Marketing Marketing Viral Study 141

Buzzstream

NOVEMBER 13, 2024

And I entered digital PR a bit by mistake, if I’m being completely honest, like during the interview, I was asked if I thought I could get links on news publications and having been news desk side and I’ve actually added links into stories myself. 60 pieces of coverage across online and print and 40 links.

Digital PR 62

Digital PR SEO Pitching Strategy 62

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Visualize the waste on your Post-its to make it easy to refer back to the key issues. At Amazon they refer to small teams as “two-pizza teams”. Find out more more about their learning programme in this 20-minute podcast interview with Burnside.

How To 60

How To Software System Employee 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 74

Blogging How To Print Facebook 74