Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

5W PR

MARCH 26, 2025

Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. Monitor social listening tools to gauge audience sentiment and identify opportunities to adjust messaging or targeting.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I really appreciated my time in radio and print journalism. It’s a fantastic tool to keep up on their work and what issues they’re focused on. He’s a runner.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools. Find original data.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Digital and print trades in a given sector are tantamount to a virtual business community. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Financials. The kicker?

Tools 78

Tools eBook Print System 78

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Pitching 185

Pitching Survey Video Examples 185

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews.

Media Training 100

Media Training Training Media Interviews 100

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

The Resolution Blog

NOVEMBER 17, 2015

PR teams are welcoming tools & expectations of tech are increasing. I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Solo PR Pro

OCTOBER 4, 2022

Solo PR Pros are always on the hunt for great business tools. Fortunately, a plethora of online business tools are available to make your job (and your life) easier by automating tasks, tracking payments and workflows, and keeping you in touch with clients and colleagues. ⏲️ Tools to manage your time.

Tools 71

Tools Infographics Pitching Google 71

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. With tools like Google Analytics , you can see how many people are visiting your website, how long they’re staying and where they’re coming from. Measured results. Digital marketing allows you to track the success of your PR efforts.

Strategy 104

Strategy Marketing Leadership Print 104

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. The world of tech tools changes with lightning speed. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Using too many tools. But using the wrong tools can cripple smaller content marketing teams. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Web 111

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Take the time to build out that process.

Television 130

Television Print Interviews YouTube 130

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. Most agencies have the tools to train you and the connections you’ll need to succeed. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

5W PR

AUGUST 19, 2019

Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Businesses today must look beyond just print opportunities, and find and interact with their audiences online.

Digital PR 76

Digital PR Print Construction Television 76

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.

Measurement 97

Measurement Comparison Advertising Advertising 97

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Training should be more than an email with messaging or print-out of “communication best practices.” Are they articulate? Actually rehearse with them.

Leadership 83

Leadership Print Training Radio 83

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Video is among your most powerful tools. Again, the highest resolution and biggest photos you can manage are critical to anything print. Lead media release. Have an awesome video.

Media 120

Media Television Video Print 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Knowledge is a tool of mass power. This article will examine perspectives on these two issues and what role they will play in today’s digital news space. The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

Travel 120

Travel Agriculture Tourism Internal 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We define media very broadly, from traditional print media to the gossipmonger with a following on social media.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97

Meeting Media Training Automotive 97

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Radio Interviews 100

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 67

Marketing B2B Print Technology 67