The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Sword and the Script

OCTOBER 29, 2024

The same is true for webinars, which is a second example. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. We also did external comms (PR), internal comms, social media and analyst relations. Maybe your team can only handle one ebook a quarter.

Marketing 190

Marketing eBook Guidelines B2B 190

Rock the Status Quo

NOVEMBER 12, 2014

Land them a speaking gig, webinar or podcast opportunity. For some strange reason, many PR professionals overlook speaking as a form of PR for their clients, and many don’t think of webinars and podcasts as PR placements – but both of them can be extraordinarily valuable. Google is your BFF for this.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Onclusive

OCTOBER 26, 2017

This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing Institute discussed with Heidi Sullivan, President of HKSully Consulting , the challenges of true integration and measurement that actually demonstrates an impact on business results.

Measurement 199

Measurement Marketing Content Marketing Software 199

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. After all, many get our news through the networks these days.

Data 159

Data Media Software Viral 159

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. Durant was once handed a microphone during an interview.

Film 157

Film Communications Media Interviews 157

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Monitor social media. One of my most influential levers to pull is messaging and interviews,” she said.

Communications 194

Communications Brand Branding Crisis Communications 194

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. “Making the best use of content is an efficient way to create brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Completely.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing. The problem?

eBook 141

eBook YouTube Video Social Media 141

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer.

Education 40

Education Social Media Trends Media 40

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. They’re also 17 percent more likely to follow a brand on social media. Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Keep up with what the journalists are doing: To continue earning journalist attention, you also need to stay current on each of your key media contacts.

Measurement 195

Measurement Pitching Data Media Relations 195

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Interviews 60

Interviews Storytelling Software Engineering 60

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar! Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools. This is a good thing!

SEO 120

SEO Web Writing Tools 120

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Cision

NOVEMBER 25, 2015

Interviews. Register for Gini Dietrich’s webinar today! You can post a video to your YouTube channel, social media accounts, blog and email, so it can really spread far. Interview someone at a conference. Also diversify the types of posts you write. Here are some ideas for post styles: How-to. Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. Don’t just focus on channels.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item.

Writing 149

Writing Education Pinterest Creativity 149

PR for Anyone

JULY 27, 2024

Trending Topics : Monitor social media and news outlets for trending topics related to the Olympics. Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics. Create meal plans or host webinars discussing the nutritional strategies of elite athletes.

Media 130

Media Pitching Local Training 130

Cision

NOVEMBER 11, 2015

Follow them on social media and share their content there. Learn how to leverage social to catch reporters’ attention. Sign up for Ian Greenleigh’s webinar! Comment intelligently on their articles. Connect on LinkedIn. That way, when you’re ready to pitch, they have an inkling of who you are.

Pitching 120

Pitching Newspapers Writing Local 120

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

5W PR

OCTOBER 4, 2023

These campaigns can be shared through social media, press releases, webinars, and workshops. Utilizing social media platforms Social media is a powerful tool for spreading messages far and wide. Education and awareness campaigns Education is key in fighting stigma.

Strategy 88

Strategy Employee Education Resources 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

B2B 136

B2B Branding Brand Trade Shows 136

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Make the focus of the interview about their challenges or their expertise.

Survey 116

Survey B2B Marketing Interviews 116

Deirdre Breakenridge

MARCH 25, 2015

Social media gives us the ability to know a lot of information about a person. Whether you’re a media person or a PR professional, please weigh in with your best advice. And, if you want to learn more about how to pitch to build relationships, I’m moderating a Marketwired webinar on March 30 th called “ PR Pitching for Smarties.”

Pitching 150

Pitching Radio Newspapers Print 150

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! These fine folk did: Jan.

Measurement 105

Measurement Blogging Tourism Social Media 105