Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. When you do please tweet or come back and share with us.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Showcase your product with visuals . Shopify does this particularly well.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 113

Case Study Study Brand Branding 113

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created.

Software 176

Software Measurement B2B Training 176

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. People didn’t want to lead, and they were just so interested in the technology.

Interviews 107

Interviews Video Communications Leadership 107

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Publicity 190

Publicity Interviews Training Media Training 190

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. What this person has demonstrated is not confidence, but rather, insecurity with the technology.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203

Prowly

JANUARY 23, 2025

PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. These reporters appreciate comments from established experts and data from unbiased studies. When offering an expert for a comment or interview, show how one-of-a-kind they are.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. OnePitch spoke to 51 journalists in a podcast interview series and “43% of them said subject lines are an important area of consideration for pitches…subject lines need to be clear, relevant to the pitch, and of a decent length.”. Image credit: Unsplash.

Software 103

Software Study Pitching Analysis 103

ImPRessions - Crenshaw Communications

MARCH 11, 2020

According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies. Technologies like augmented reality (AR) and virtual reality (VR) have made a big splash, especially over the past year. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

OCTOBER 14, 2024

Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. The shift to data-led practices in corporate communications is transformative. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.”

Study 78

Study Communications Conference Survey 78

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. The two most dramatic changes are the 24/7 news cycle and technology growth. So how do you convey the impact of the issue effectively?

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. PR should interview the execs to dig for story gold.

Survey 195

Survey Journalism Agency Report 195

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

Technology 156

Technology Comparison System Enterprise 156

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Nonprofit Crisis Training 146

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. ” After all, virtually everyone is a target for the types of technology they were rolling out on the red carpet. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 126

Publicity Ethics Government Policies 126

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JANUARY 2, 2024

3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. An “Interview” with ChatGPT: What is Public Relations? A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 144

Blogging Software B2B Survey 144

Prowly

FEBRUARY 3, 2025

Taking this approach to your brand study helps you uncover the overall sentiment toward a product or idea, identify who is interested in your offerings, and gain additional valuable insights. Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be.

Examples 104

Examples Brand Branding How To 104

Sword and the Script

JULY 2, 2024

In an interview when news of this first broke a couple of weeks ago, Burrelles President Cathy Del Colle the company had experienced declining sales in print monitoring for the last 15 years – and in tandem with the newspaper business. This is the first PR technology company I’m aware of to partner with Google for generative AI.

Print 158

Print Newspapers Google B2B 158

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. The Deloitte study provides an alternative viewpoint.

Corporate 98

Corporate Reputation Telecommunications Study 98