Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. Q: Now that you’re CEO of MobileMonkey, what are your main strategies in generating brand awareness? One primary goal is to help marketing agencies. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use Use customer insights to improve products, services, and overall customer experience. Involve

Product Launch 78

Product Launch B2B Industry Case Study 78

Business Wire

MARCH 22, 2017

Consider exclusive interviews with these thought leaders as a way to co-opt their audiences to promote your message. This webinar is available for replay here: [link] and you can view the event Storify here: [link] Use live video to bring your viewers into places where they can’t access themselves. Email us now!

Social Media 151

Social Media Trends LinkedIn Media 151

PR for Anyone

MARCH 21, 2020

As a speaker and trainer, with almost all events and conferences cancelled for the foreseeable future, I’m going back to virtual training and webinars. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

APRIL 3, 2020

I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences. In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Remote PR Jobs

JULY 19, 2024

Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Rock the Status Quo

NOVEMBER 12, 2014

Land them a speaking gig, webinar or podcast opportunity. For some strange reason, many PR professionals overlook speaking as a form of PR for their clients, and many don’t think of webinars and podcasts as PR placements – but both of them can be extraordinarily valuable. Google is your BFF for this.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Contently - Strategy

AUGUST 16, 2024

And while Google doesn’t directly sell products on LinkedIn, it uses targeted ads to promote informative content and webinars that strategically reach relevant B2B audiences. It also uses LinkedIn Live to host interviews with medical professionals and Q&A sessions on relevant health topics.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Onclusive

OCTOBER 26, 2017

This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing Institute discussed with Heidi Sullivan, President of HKSully Consulting , the challenges of true integration and measurement that actually demonstrates an impact on business results.

Measurement 199

Measurement Marketing Content Marketing Software 199

The Proactive Report

APRIL 27, 2015

Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. REGISTER HERE. Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter.

Storytelling 100

Storytelling Interviews Report Twitter 100

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al. Pursue the APR. Pursue the APR.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. Durant was once handed a microphone during an interview.

Film 156

Film Communications Media Interviews 156

PR Job Coach

AUGUST 27, 2014

Scrambling to assemble a perfect portfolio the night before an interview is the last thing you’ll want to do, not to mention juggling the demands of your current job. You could be getting your accreditation (APR,) launching your organization’s first measurement dashboard or live-tweeting every free webinar you come across.

Interviews 189

Interviews LinkedIn Agency Industry 189

Cision

OCTOBER 17, 2017

View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.” HubSpot Marketing Manager Rachel Sprung describes how lack of demonstrated research reflects poorly on the PR professional :”Blindly pitching a journalist without performing any background research is a bad move.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. One of my most influential levers to pull is messaging and interviews,” she said.

Communications 193

Communications Brand Branding Crisis Communications 193

Cision

SEPTEMBER 1, 2015

Join his free webinar on Sept. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions and contentious client meetings. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. I try and prepare before the interview.

Interviews 60

Interviews Storytelling Software Engineering 60

The Proactive Report

APRIL 6, 2015

I had the privilege of interviewing Gary Vaynerchuk, @garyvee on Twitter, recently for a www.CommPro.biz webinar. Interview with Gary Vee on Micro Content from Sally Falkow on Vimeo. I asked Gary about the role of micro-content, what it is, how to make it and what to do with it. Here’s the video.

Interviews 100

Interviews Content Marketing Twitter Video 100

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. “Pick one differentiating facet of your brand and focus on it consistently.”. Jay Baer, Founder & CEO, Convince & Convert.

Brand 246

Brand Branding eBook Leadership 246

Presspage

JANUARY 21, 2025

Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.

Writing 78

Writing How To Product Launch Crisis 78

Cision

AUGUST 10, 2015

At her recent “ How to Become a Podcasting Master ” webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the reasons why you should create a podcast for your brand and how to go about doing it. Watch the free on-demand webinar now! Watch Kerry’s free on-demand webinar for top tips and tricks!

How To 120

How To Brand Branding Mobile 120

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Register for Kerry’s “How to Become a Podcasting Master” webinar today!

Interviews 120

Interviews Comparison Video Exercises 120

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman. This year’s theme is “Doing the Right Thing.”

Ethics 158

Ethics Banking Pitching Analysis 158

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? But he knows it can be hard to stand outside of ourselves and to look at ourselves objectively.

Energy 127

Energy Leadership Meeting LinkedIn 127

Cision

MARCH 17, 2016

At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Register for the March 23 webinar today! Consider holding focus groups and conducting interviews to gather even more data. So how can you create a successful content marketing strategy? Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

PRSay

MAY 25, 2022

“It took a long time to get here and it will take a long, sustained effort to get to where we need to be,” said Hardin, guest speaker for the May 19 episode of Strategies & Tactics Live , PRSA’s free monthly webinar series on LinkedIn.

Publicity 147

Publicity Journalism Media Education 147

Cision

JANUARY 19, 2016

At his recent Cision webinar , Scott explored how he and his team responded to a series of shark-related events last summer. At the beginning of the webinar, Scott makes it very clear how he’d like listeners to refer to what happened last summer. During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

MaccaPR

AUGUST 10, 2020

We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71