Interviews White Paper Writing 
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.
Contently - Strategy
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5W PR
JANUARY 14, 2025
Conduct thorough research into their readership, editorial focus, and writing style. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.
PRSay
FEBRUARY 5, 2018
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.
Cision
NOVEMBER 25, 2015
If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Interviews. White papers & E-books. Interview someone at a conference. Product reviews.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.
Expert insights. Personalized for you.
390 
Let's personalize your content