Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 143

Measurement Communications Survey Web 143

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PR Week Measurement Conference – UK. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive?

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

5W PR

FEBRUARY 5, 2025

REI’s Co-op Journal exemplifies this approach, mixing product knowledge with genuine outdoor expertise. Measuring Success and Scaling Impact Track metrics that matter for your business goals. The Wall Street Journal’s membership model shows how owned media can drive business results.

Brand 78

Brand Branding Media Journalism 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing International 256

Agility PR Solutions

OCTOBER 8, 2018

You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured—Forbes, Fast Company and Wall Street Journal, to name a few. But what is talked about and measured less often are the results of hyperlocal […].

Measurement 85

Measurement Journalism Company Media 85

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. She will answer questions about PR measurement. Join the #DigitalPR Twitter chat on Friday Feb 26 at 10 am Pacific and 1 pm Eastern with guest Katie Paine.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well? It’s not someone else’s job anymore.

Big Data 250

Big Data Data Education International 250

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

How To 223

How To Marketing Storytelling Measurement 223

Flack's Revenge

OCTOBER 17, 2014

You have a social network that is, by some measures, the most influential business publisher. Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. Which brings us back to the intro.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. It famously took Bezos and Amazon close to a decade before it turned into a profit. Success often looks like it comes overnight, however, thats rarely the case.

Film 93

Film Retail Course Pitching 93

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 29, 2017

Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. 2018’s conference includes two DigiComm Summits (one in California and one in New York), the Media Relations Conference and the PR Measurement Conference. Ragan Conferences. Date/Location: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. By aligning campaigns with natural seasonal demand and consumer needs, brands can maximize impact and drive measurable business results. Summer hydration supplement sales spike 65% between June and August.

Strategy 78

Strategy Consumer Energy Measurement 78

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

Study 218

Study Marketing Journalism Advertising 218

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons.

Print 104

Print Strategy How To Newspapers 104

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Employee Advocacy. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. It’s also freely available for download as a PDF on SlideShare.

Survey 144

Survey Measurement Public Affairs Storytelling 144

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Prior to joining Crenshaw Communications, Patrice worked at Kite Hill PR where she led teams in securing placements in top-tier publications like AdAge, Business Insider, VentureBeat, and The Wall Street Journal.

B2B 156

B2B Leadership Communications Agency 156

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Big Data 167