Business Wire

NOVEMBER 2, 2018

As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades.

Journalism 290

Journalism Technology Industry Media Relations 290

The Resolution Blog

JULY 31, 2023

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back.

Journalism 296

Journalism Newspapers Media Relations Media 296

Cision

JULY 22, 2021

If you're getting back to commuting, we recommend these media and journalism podcasts. No matter your interest, there’s a podcast for it.

Journalism 178

Journalism Media Blogging 178

Steve Barrett on PR

MARCH 28, 2024

As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.

Journalism 171

Journalism Report Media Blogging 171

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. . Assess your audience.

Media 310

Media Retail B2B Journalism 310

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

Axia PR

JULY 9, 2024

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.”

Journalism 132

Journalism Strategy Media How To 132

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical.

Journalism 309

Journalism Study Social Media Resources 309

Communications Conversations

SEPTEMBER 29, 2020

But, that doesn’t mean journalism is thriving again. Media outlets are fragmented and politcized. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. As a fan of journalism, I’m all for paywalls.

Journalism 195

Journalism Trends Industry Newspapers 195

PRSay

NOVEMBER 12, 2020

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. >>> Need an extra pair of hands?

Survey 147

Survey Journalism Report Pitching 147

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We stress ethics and transparency.

Journalism 158

Journalism Survey Ethics Report 158

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Doug Fruehling, Editor-in-Chief (former), Washington Business Journal. Who is the contact at the Journal who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 125

Journalism Media Relations Report Media 125

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. These journalists spend little time on social media relative to their peers.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

AUGUST 17, 2021

I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. Journalists in jail are up about 175% since 2000. There are some very large economies with very restricted press freedom.

Marketing 370

Marketing Newspapers Government Financial 370

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I The trend has coincided with the rise of social media, which lets news sources bypass journalists and publish their messages. Working together is really important.”

Media Relations 192

Media Relations Media Journalism Report 192

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Let’s congratulate and support Wei by sharing his video on social media! We selected two winners. If you want to learn more about Wei, you can follow him on Twitter at @weicai_.

Video 352

Video Journalism Education Resources 352

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. It isn’t a secret that COVID-19 has completely turned our lives upside down, including the lives of the media.

Report 206

Report Media Pitching Trends 206

Deirdre Breakenridge

JANUARY 13, 2020

The areas of practice included media relations, strategic communication/integrated marketing communication, and employee communication – that all related to the class content. Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 167

Social Media Publicity Media Journalism 167

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Media relations interests me because of the relationships I have personally had with public relations professionals. I was intrigued as I sat in class and learned about what happens on the other side of these interactions.

Infographics 299

Infographics Journalism Television Education 299

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism International Internal Pitching 344

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 89

Journalism Trends Pitching Report 89

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions. Your TV interview might be boiled down to a seven-second quote.

Interviews 165

Interviews Newspapers Media Journalism 165

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 116

Journalism Automotive Interviews Writing 116

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

Agility PR Solutions

OCTOBER 12, 2021

My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And he tore up my […].

Journalism 183

Journalism Media Report Analysis 183

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%.

Media Relations 198

Media Relations Twitter Media Survey 198

Cision

SEPTEMBER 9, 2021

If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer.

Journalism 317

Journalism Blogging Media 317

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Business Wire

JANUARY 15, 2020

Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

Transportation 218

Transportation Journalism Conference Internal 218

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195