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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. And those used to be meetings that I was very open to,” he said.

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So your client wants to be in The Wall Street Journal…

Agility PR Solutions

You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]. Most PR professionals have had this happen to them at one point or another.

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How Journalists Feel About PR Pros

Cision

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

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4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. The in-person media tour. PR is all about building and maintaining relationships.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. Some I knew going in, but others are brand new. Exclusive” .