Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. When pitching journalists, consider including photos or other multimedia to go along with your story.

Trends 120

Trends Mobile Media Infographics 120

Sword and the Script

MARCH 30, 2021

23% of reporters said they’d like to spend more time on YouTube. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. A copy is freely available for download with registration here: The State of Journalism 2021.

Social Media 112

Social Media Report Survey Media 112

Bianchi Biz Blog

JUNE 7, 2021

How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . What advice do you have for PR people that want to pitch you? You can follow Roberto on Twitter , YouTube and Instagram. I’ve been a journalist for 15 years.

Automotive 97

Automotive Meeting Media Journalism 97

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement.

Analytics 104

Analytics SEO Engineering Financial 104

Rock the Status Quo

SEPTEMBER 16, 2015

Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube? Every other publication on my list received a custom pitch, with the press release pasted below the pitch. Today is day one. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 1% said SnapChat.

Survey 88

Survey Media Relations Report Media 88

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

OnePitch

JUNE 28, 2022

During the episode, Chris shares about what Morning Consult is, his process for finding unique stories to write, how you should structure pitches to send his way, and more. Do many, or all, or none of pitches convert to stories? Can we delve into this proprietary data that no one else has access to out there in the journalism world?

Survey 98

Survey Pitching Technology Writing 98

Sword and the Script

AUGUST 6, 2024

Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. Dow Jones sues Cision for breach of contract The publisher of The Wall Street Journal is suing Cision, according to widespread reports. How to pitch LinkedIn News.

Privacy 91

Privacy B2B Pitching Analysis 91

OnePitch

AUGUST 23, 2022

During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Her Inbox & Pitches. [00:03:29] Lots of pitches, no pitches? You’re also pitching. Her Pitching Preferences. [00:04:14]

Pitching 98

Pitching Instagram Guidelines Writing 98

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 91

Software Pitching Measurement Enterprise 91

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

APRIL 4, 2022

We’re working on expanding a YouTube channel so story angles that can include that are preferred. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Target the pitch to me. Also don’t get crappy if I don’t respond to your pitch.

Groups 96

Groups Meeting Automotive Media 96

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

OnePitch

SEPTEMBER 27, 2022

During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Her Inbox & Pitches. [00:02:47] You’ve also then even come from a government publication and Wisconsin journalism, all this stuff. There were pitches waiting.

Pitching 98

Pitching Writing Interviews Policies 98

Bianchi Biz Blog

MARCH 6, 2023

Check out the YouTube playlist for more information. How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. What advice do you have for PR people that want to pitch you? I’ve been a full-time automotive journalist for 16 years.

Meeting 77

Meeting Automotive Media YouTube 77

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Her Inbox & Pitches. [00:07:18] How is your inbox, specifically with pitches? [00:07:28] LMJ: It’s fairly organized, I must say.

Agriculture 98

Agriculture Pitching Interviews Technology 98

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Social Media 43

OnePitch

OCTOBER 18, 2022

During the episode, Samantha talks about the timeliness of pitches, her interest in specific health companies and the people involved with them, how to connect with her without asking for coverage, and more. Her Inbox & Pitches. [00:02:47] So it’s things that I need to be pitching to my editor, either for a yes or for a no.

Pitching 97

Pitching Healthcare Company YouTube 97

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. – but we love her still), and spending time with my wonderful family, traveling as often as possible. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

OnePitch

JULY 19, 2022

During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. There’s no consistency in this journalism field, so it’s really quite the preference that people have. 00:05:58] MM: Yes.

Pitching 98

Pitching Writing Report YouTube 98

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. For those not familiar (not sure how this is possible), Cheddar is a “post-cable news, media, and entertainment company that broadcasts live on SlingTV, Hulu Live, YouTube TV, Philo, Twitter, Facebook Watch, Pluto, and Xumo.” Mainstream media outlets with monstrous, loyal followings.

How To 79

How To Media YouTube Twitter 79

OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Then it was sold to Dow Jones, home of The Wall Street Journal and Barron’s and other financial media. That’s just bad pitching, though. 00:13:52] BB: God.

Financial 86

Financial Pitching Web Journalism 86

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . What She Wants to See in Pitches. [00:09:24] I’m going to respond to that pitch.”? . [00:09:41] So that’s the first.

Pitching 96

Pitching Data Trends Writing 96

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Craft a Better Press Release. Snappy and concise press releases win the day.

How To 60

How To Media Journalism Corporate 60

Contently - Strategy

DECEMBER 12, 2018

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me. A separate Edelman study found that number at 57 percent, across age groups.)

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Bianchi Biz Blog

JUNE 17, 2024

I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel. How long have you been in journalism and how did you get started? I’ve worked in the journalism field in some shape or form since I graduated from college in 2014. Stick to the basics, please.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 20, 2021

The situation was challenging but we came together as a team and created some great content that performed extremely well both on our website and YouTube. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I’m very proud of how everything turned out.

Meeting 66

Meeting Automotive Media Airlines 66

prTini

OCTOBER 31, 2014

Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth.

Case Study 44

Case Study Infographics YouTube Pitching 44

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. So basically, it’s kind of a service journalism vertical. Her Thoughts on Pitches. [00:06:09] 00:03:11] MM: Sure. It is called Scouted. 00:06:14] MM: Yes.

Comparison 52

Comparison Pitching Meeting YouTube 52

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

OnePitch

APRIL 19, 2022

Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:02:07] I would love to actually go back to what we were just commenting on, which is just the level of being kind and smart and conversational, is how a pitch can stand out. If your conversational, how does that help you with your pitches? [00:02:26] Tell me the pitch.

Pitching 52

Pitching YouTube Journalism Local 52