ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Though the terms can be used interchangeably, they refer to different things. Sponsored content is often confused with native advertising , but it’s actually a subset of it. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. In university journalism and public relations programs, she said, expertise is needed across disciplines to teach students to discern between trustworthy, quality journalism and partisan distortions.

Publicity 148

Publicity Journalism Media Education 148

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis.

Skype 206

Skype How To Crisis Pitching 206

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. If you need an HTML quick reference, I use the W3Schools site (and if I can use this site, anyone can). For a more comprehensive list you can refer to this page. Decrease / Increase Indent.

How To 308

How To Tools SEO System 308

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). The problem is bigger than PR and even journalism. Yet journalism can combat fake news. make reality far too malleable.

Journalism 156

Journalism Ethics Customer Service Report 156

PRSay

JANUARY 11, 2021

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. He has a Bachelor of Arts in journalism from the Ohio State University. I think that’s exciting.

Energy 183

Energy Journalism Leadership Meeting 183

Cision

JULY 6, 2016

How do you think your background in journalism will help you in this new role? My career in journalism provided me with a strong foundation of knowing what stories appeal to readers and the different media that best attract those readers. Again, refer to your plan. Keep your content fresh and updated.

Storytelling 180

Storytelling Writing Journalism Creativity 180

PRSay

DECEMBER 14, 2021

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. This is like buying land in Manhattan 250 years ago as the city is being built,” Andrew Kiguel, chief executive of Tokens.com, told The Wall Street Journal.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. source: Wall Street Journal). Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. PR TAKEAWAY. Read the FTC Guidelines.

Guidelines 168

Guidelines Employee Training Social Media 168

PRSay

AUGUST 3, 2020

On Juneteenth, the Associated Press announced that the letter “b” in Black is to now be capitalized when referring to race and ethnicity. Although it was a historic decision made by the 174-year-old standard-bearer for journalism, AP was not the first major outlet to make the switch in June. Making a historic decision.

Transportation 185

Transportation Banking Journalism System 185

Buzzstream

FEBRUARY 13, 2025

If, on the surface, that seems nuts, refer back to this article’s opening sentence. One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. Postmedia The GrowthOp Postmedia Healthing.ca

SEO 62

SEO Journalism Radio Google 62

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. I definitely think that it is. Yet they’re really simply PR pieces. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

FEBRUARY 27, 2021

It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way. There are different reference styles, and each has its standards for references.

Engineering 130

Engineering Reputation Data Advertising 130

Deirdre Breakenridge

JUNE 4, 2018

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. Power is the toxic element that poisons leaders who are in a position to control people. A condition that isn’t gender specific.

Leadership 150

Leadership Crisis Journalism Meeting 150

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? This all spills onto the page while I journal for a little while. He thought for a minute and said, “Well, first you started off by getting focused…” And that’s when I knew the whole experience had been worth it. Up until then I wasn’t sure.

Exercises 156

Exercises Writing Journalism Advertising 156

PRSay

MAY 14, 2018

Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social …. Don’t get me wrong; it’s great to make a personal connection. That’s the ultimate goal of great media relations — just not so soon.

Pitching 123

Pitching Media Relations Journalism Instagram 123

Wadds Inc.

OCTOBER 12, 2023

I’ve included an example below from a recent paper published in the Journal of Public Relations Research. Rethinking crisis communication advice when stakeholders experience moral outrage Reference W. Timothy Coombs & Elina R.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

Doctor Spin

FEBRUARY 7, 2025

It refers to how individuals are grouped based on shared characteristicswithout a strong sense of belonging or identity. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. M/C Journal, 17, 110. Jean-Paul Sartre (19051980). Credit: Wikipedia.) Seriality and Persona. 2 Silfwer, J. 2023, October 9).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

ImPRessions - Crenshaw Communications

JULY 18, 2018

The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

MAY 17, 2016

For instance, after algorithms detect early signs of popular stories on the network, editors are asked to cross-reference potential trending topics with a list of 10 major news publications, including CNN, Fox News, The Guardian and The New York Times.

Facebook 120

Facebook Trends Journalism Crisis 120

Cision

FEBRUARY 4, 2016

Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. In most cases, your hub refers to your website. Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

JANUARY 22, 2016

According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. If you can present your story or data in an interesting way, such as with an infographic, you’ll make it easier for journalists to access and reference your content in their story.

Media 120

Media Infographics Reputation Study 120

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Even my public-facing Facebook page has that info. In short, it would have been easy to see I’m not in LA. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Agility PR Solutions

MAY 9, 2021

On April 14, full page ads in The New York Times, The Wall Street Journal and the Washington Post declared: “We Stand for Democracy.” The statement does not refer to […]. Signed by 107 CEOs of publicly traded corporations, the statement itself was essentially a generic endorsement of the right for all American citizens to vote.

Branding 78

Branding Brand Journalism Corporate 78

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

MAY 7, 2019

Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. There are many good reasons to include outbound links: Backlinks serve as a reference that is important for credibility and transparency; Backlinks add value for readers (or viewers) that want to learn more; and. Digiday : 79.

Google 156

Google Banking Engineering Web 156

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Most graduates are hired for entry-level positions.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

JULY 30, 2015

This refers to the number of people who read your release, clicked a link, and ended up buying from your website. View our 2015 Social Journalism Study today! Streamline where you want people to click, and that’s where they’ll click. One of the biggest goals you can have (if you sell products online) is your conversion rate.

Journalism 120

Journalism Analytics Creativity Pitching 120