Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Business Wire

AUGUST 19, 2020

As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.

Media Relations 470

Media Relations Blogging Media Journalism 470

Steve Barrett on PR

MARCH 28, 2024

As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.

Journalism 171

Journalism Report Media Blogging 171

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. If it’s not accurate it’s not journalism.”. You can watch the full recording of the panel discussion here.).

Report 206

Report Media Pitching Trends 206

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? It is possible for PR pros to build relationships with reporters, journalists and influencers. We dont want a media where reporters take stories solely on that basis. And thats how it ought to be too!

Financial 147

Financial Report Pitching Journalism 147

Onclusive

AUGUST 17, 2021

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. A healthy, free press is a foundational part of healthy, free societies.

Marketing 370

Marketing Newspapers Government Financial 370

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. We stress ethics and transparency.

Journalism 157

Journalism Survey Ethics Report 157

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 111

Journalism Trends Pitching Report 111

Axia PR

JULY 9, 2024

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone.

Journalism 132

Journalism Strategy Media How To 132

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. That means we send it out to all relevant reporters and producers.

Journalism 344

Journalism International Internal Pitching 344

Axia PR

NOVEMBER 1, 2022

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals.

Journalism 116

Journalism Report Pitching Technology 116

Business Wire

OCTOBER 20, 2021

A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 295

Financial Blogging Mobile Analysis 295

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. 1” of 2024, according to reporting by Bloomberg. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Agility PR Solutions

OCTOBER 19, 2020

Facing everything from a barrage of disinformation to heightened security risks and a mental health crisis, journalists around the world are contending with myriad daunting challenges as they report on a deadly pandemic, according […].

Journalism 149

Journalism Crisis Media Industry 149

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Reporting on established metrics isn’t enough today. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

APRIL 23, 2019

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt. I took notes as I read the book and made a list of the advice for working with reporters.

Infographics 299

Infographics Journalism Television Education 299

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

Report 136

Report Survey Pitching Journalism 136

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 188

Journalism Real Estate Survey Report 188

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Assess your audience.

Media 310

Media Retail B2B Journalism 310

HMA Public Relations

OCTOBER 20, 2022

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

Journalism 105

Journalism Local Report 105

Sword and the Script

DECEMBER 31, 2024

However, the original founder, Peter Shankman , who successfully built and sold Help-A-Reporter-Out (HARO) has returned with Source of Sources (SoS). My analysis, based on my own monthly reports for the last ~5 years, suggests things arent looking much better in 2025 either.

B2B 150

B2B Marketing Leadership Study 150

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Top-of-mind is reporting realistically and honestly on the state of electric vehicles. How long have you been in journalism and how did you get started? I also write for other publications and business clients as time allows. Words are my life.

Journalism 115

Journalism Automotive Interviews Writing 115

PRSay

AUGUST 17, 2020

25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. The tangible things that communicators can do to help journalists with the diversity, inclusion and equity initiatives in their newsroom and in their news reporting. Find out what journalists want today. Use compassion.

Media Relations 158

Media Relations Journalism Media Survey 158

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. In fact, only 16 percent of Skeptics report using social media platforms daily.

Social Media 247

Social Media How To Media Journalism 247

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. The post POWER From The Indianapolis Business Journal POWER BREAKFAST – February 12, 2024 appeared first on ReputationUs.

Journalism 109

Journalism Construction Technology Financial 109

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. It’s a one-dimensional world defined by press releases, media lists, coverage and reporting. As public relations professionals, we like to lament over fake news and how it’s misguiding people.

Brand 364

Brand Branding Pitching Journalism 364

Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Looking for new research on tech and IT, while reporting on the latest threats and vulnerabilities in the cybersec space? They often break news before anyone else. Dark Reading. ZDNet: Zero Day. Krebs on Security.

Enterprise 296

Enterprise Journalism Trends Resources 296

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I The subject of a story will “gain nothing by ghosting a reporter,” Daily Beast writer Justin Baragona says. “We always advocate that our members be responsive” to reporters.

Media Relations 191

Media Relations Media Journalism Report 191

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Although forced out, Easterbrook came away with a rich compensation package reported to be worth $40 million. As David Enrich of The New York Times notes, “Normally such disputes would be resolved – and buried – in hushed boardroom settings.” ” So, why jump back into the fryer now?

Employee 286

Employee Reputation Corporate Journalism 286