Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Beyond PR

OCTOBER 11, 2016

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. Frequently small business owners can’t tell you which of their efforts helped bring in the business.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Sword and the Script

JUNE 6, 2023

Amsterdam-based pr.co, which develops online newsrooms has launched an online PR academy for startups and small businesses dubbed the Pioneer Academy. Top challenges facing journalism. He criticized leadership’s response in the aftermath of the layoffs in a post that’s since received thousands of likes and hundreds of comments.”

Survey 179

Survey Software B2B Pitching 179

The Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. Small Business Version.

Social Media 162

Social Media Media Analysis Comparison 162

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this.

Journalism 52

Journalism Agency Employee Community 52

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Prowly's print media monitoring also offers mentions gathered from behind paywalls along with detailed analytics. Who is it best for?

Print 104

Print Tools Software Media 104

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. 3) You’ve worked both on the agency and the client side in PR.

Brand 128

Brand Branding Reputation Corporate 128

Buzzstream

JANUARY 9, 2019

Big publications are less likely to work together with small businesses, but small businesses will! The good news here is that there are loads of small businesses with similar target audiences and objectives. Choosing authors working for companies of a similar size to yours allows you to form strong bonds.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Please tweet them to us at @criticalmention ! Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. What is # SocialMadness? The local tournament.

Journalism 78

Journalism Local Social Media Twitter 78

David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Since last week, there’s been an onslaught of them from businesses both large and small. Can you help them get a small business loan? How to restructure their business?

Brand 86

Brand Branding Crisis Healthcare 86

PRSay

FEBRUARY 28, 2023

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Or he might have a follow-up question and can’t reach the primary source directly. Can you get an answer for me?” It’s about “facilitating those last-minute things.”

Report 174

Report Local Media Pitching 174

Solo PR Pro

JANUARY 3, 2023

Journalism has changed a lot over the last few years, but you don't have to feel left behind. Change is something you’re probably very familiar with as a small business owner. But the past few years have brought on a dizzying amount of pivoting, and it’s left most of us with a severe case of business whiplash.

Blogging 90

Blogging Small Business Tools Journalism 90

PR for Anyone

JULY 28, 2022

Wall Street Journal – Reduce Stress at Work. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. First for Women – Destressing Stress. Self – Making Stress Healthy. Parenting – Kids and Stress – Warning Signs.

Pitching 130

Pitching Media YouTube Interviews 130

Cision

OCTOBER 5, 2015

All that may soon change….” – Shubhomita Bose, Small Business Trends writing about Signal. Madolyn Smith of Data-Drive Journalism points out that a journalists using Signal may not be too familiar with coding as more technically proficient journalists may track trends and breaking stories elsewhere.

Facebook 120

Facebook Trends Twitter Resources 120

Remote PR Jobs

SEPTEMBER 25, 2023

The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. The Kicker tackles relevant issues (recent topics include industry layoffs and who will pay for journalism) and isn’t afraid to demand more of the industry. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. After spending a large portion of his career working for others, he enjoys the freedom it allows him to grow the business the way he sees fit without having others who directly depend on him for employment.

Meeting 131

Meeting Radio Sports Telecommunications 131

ISEBOX

MARCH 14, 2016

About Joe: Joe Witte is the VP of Business Development at ISEBOX. Joe has been a technology entrepreneur for more than 12 years and has been featured in Entrepreneur Magazine, The Wall Street Journal and Fortune Small Business, and is a US Army Veteran.

Small Business 70

Small Business Google Video Journalism 70

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Beyond PR

JULY 25, 2017

Free tools like HARO and ProfNet give entrepreneurs, small businesses, or anyone working with a shoe-string budget the opportunity to earn media coverage and get valuable backlinks to their websites on relevant outlets that matter to their target audiences. Follow him on Twitter @nbell94102.

Strategy 64

Strategy How To SEO Engineering 64

ISEBOX

NOVEMBER 30, 2015

Joe has been a technology entrepreneur for more than 12 years and has been featured in Entrepreneur Magazine, The Wall Street Journal and Fortune Small Business. Joe Witte is the VP of Marketing at ISEBOX, a public relations platform helping PR Pro’s more effectively distributes multimedia content to the press.

Publicity 70

Publicity LinkedIn Measurement Small Business 70

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S.

Small Business 40

Small Business Nonprofit Local Community 40

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

PR Fuel

FEBRUARY 9, 2021

We work with small businesses to get their news out to the relevant media, guaranteeing results. Our contacts include The Wall Street Journal, The Huffington Post, USA Today, and Forbes. If you do your research, you can find a company that you will be able to work with for years to come.

Writing 80

Writing Internal International Small Business 80

PR Fuel

JULY 28, 2021

Journalism may be for the people, but social media is by the people. eReleases is the #1 press release distribution service for small businesses that can help you get there. You can set up Google alerts to notify you any time your name or company name gets mentioned online. Check on Social Media.

How To 105

How To Engineering Google Web 105

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Brands as media – silly marketer.

Brand 52

Brand Branding Media Local 52

Landis PR

DECEMBER 20, 2021

Related articles: 4 helpful tips to make social media work for your business – Agility PR. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Why Small Businesses And Startups Should Invest In Social Media Marketing – Forbes. The post Why should brands use social media for their business?

Social Media 52

Social Media Brand Branding Customer Service 52

Waxing UnLyrical

OCTOBER 28, 2010

This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do.

Conference 74

Conference Tourism Measurement Twitter 74

Konnect Agency

FEBRUARY 26, 2021

Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses. It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger. Related Links: . Olivia Carroll. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 4) October 22, 2014: Gorkana.

Technology 14

Technology Company Software Marketing 14

Cision

AUGUST 26, 2015

Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Mark Schaefer – @markwschaefer . Neal Schaffer – @nealschaffer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. and Jamin Michaelson, MBA in this still relevant journal entry in Pepperdine’s Graziadio Business Review. You can also check out part one for more tips.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Sword and the Script

MARCH 17, 2015

They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. Next I blamed well intended but misguided small business owners. When I could get a conversation with them, most would realize I wasn’t a bad guy, but they hated my employer. I’ve come full circle.

Pitching 60

Pitching SEO Media Relations Report 60

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Insurance Insurance Training 52