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THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

Deirdre Breakenridge

Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. As she continues her undergraduate degree, Nicole is focusing on potential careers in public relations, sports or entertainment broadcasting, as well as media relations and content creation.

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Hannah Storm’s Journey: Breaking Barriers in Sports and Advocating for Hereditary Cancer Screenings

PR for Anyone

From being one of the first women to host major sports programming to advocating for causes close to her heart, Hannah’s journey is a testament to perseverance and purpose. Breaking New Ground in Sports Broadcasting Hannahs career is a masterclass in resilience. Hannah didnt stop at breaking barriers in sports broadcasting.

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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

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Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.