PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Write short paragraphs. Ziomek, a professor at the Medill School of Journalism, suggests that your paragraph contain: 1 idea , expressed in. Especially when writing for mobile.

Mobile 185

Mobile Writing Web Journalism 185

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. I never said this at the time, but now I can admit: I don’t really know what that means.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211

Writing Communications Marketing B2B 211

PRSay

AUGUST 17, 2020

Would you like to speak to them because this is in the health area and you write about health?’ “I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company. Or [I have] a client who is the CEO of a hospital or published this study. And it’s just so general and so broad.

Media Relations 158

Media Relations Journalism Media Survey 158

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. We shouldn’t lose the art of the pitch or an appreciation for great writing. Some items on my bucket list are … train across Canada. To me, PR and earned media are critical to succeeding online. Become a Fenton Fellow !

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google.

Mobile 137

Mobile Real Estate Web Google 137

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 153

Mobile SEO Web Training 153

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120

PR Job Coach

JULY 29, 2011

According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Worst comes to worse use your credit cards but sparingly.

How To 180

How To Leadership Government Reputation 180

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 137

Publicity Journalism Storytelling Survey 137

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns.

Analytics 170

Analytics Social Media Tools Trends 170

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I tend to cover technician-related stories surrounding training, recruitment, and retainment, and the overall technician shortage, too. I’ve been in journalism for almost two years.

Meeting 97

Meeting Media Training Automotive 97

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited.

Publicity 167

Publicity Ethics Training Education 167

PRSay

FEBRUARY 26, 2021

“The HBCU experience is about love,” said panelist Ranata Hughes, a visiting professor and internship coordinator at Florida A&M University’s School of Journalism & Graphic Communication. At Florida A&M, “We train our students to be multitalented, so they can land a job at any agency, any company,” Hughes said. “We

Education 124

Education Training Journalism Writing 124

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How has your background in journalism helped you in public relations? As a journalist, you are trained to be a communicator.

Insurance 120

Insurance Insurance Writing Sports 120

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. Fair enough. Large language deals.

Software 146

Software Pitching Ethics Technology 146

Cision

MARCH 22, 2016

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. How do you choose what stories to cover?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MAY 3, 2016

How does your background in journalism give you an edge in managing media relations? In addition, they have been trained to write pieces that gain mass appeal. They have also been trained to dissect complex issues and pull the headline from large amounts of information. Read what they are writing about and react to it.

Pitching 0

Pitching Training Media Relations Newspapers 0

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Buzzstream

MARCH 5, 2025

They’re running out of things to teach and train the language on, and there’s this idea of information gain, and you should be constantly creating new information that I can pull out. But I’ll also do, write me some, give me some headline ideas. I use it all the time when I’m writing. So I love that.

Digital PR 62

Digital PR How To Analysis Tools 62

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 96

Meeting Journalism Employee Storytelling 96

NewsWhip

NOVEMBER 3, 2022

It can take a quick round of training to get social media editors comfortable using NewsWhip, but once they figure it out, data around everything from likes , to shares , to virality is laid out in a way that trained journalists – not all of whom are comfortable with number-driven metrics – can comfortably understand.

Reddit 158

Reddit Viral Analytics Social Media 158

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 114

Survey Industry Leadership Study 114

Bianchi Biz Blog

JUNE 21, 2022

I was invited to the training and proving grounds at Canadian Forces Base Borden to put the truck through its paces. Wilson award for business journalism. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. I was pretty proud of that accomplishment.

Meeting 86

Meeting Media Chemicals Radio 86

The Resolution Blog

JUNE 25, 2015

News Lab is a platform aimed at journalists to help train and educate on digital media and tools. Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. The press gang is upping their digital game to continue to be relevant with our digitally savvy audience.

Google 120

Google Analytics SEO Comparison 120

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. How long have you been in journalism and how did you get started? But also, what would a user on our website be curious to learn about?

Meeting 88

Meeting Media Pitching Newspapers 88

Communications Conversations

NOVEMBER 12, 2020

I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. But journalism does addict you to quick results and to working alone. Along that line, keep your writing conversational. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Waxing UnLyrical

SEPTEMBER 2, 2011

media train and coach spokespersons. write speeches and manifestos. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. reach out to (and sometimes get chewed out by) members of the press.

Publicity 86

Publicity Media Training Conference Journalism 86

Buzzstream

JANUARY 21, 2025

WebText (used to train OpenAIs GPT-2)contains high-DA websites. They get trained from enormous datasets like text from the internet, books, and others. They get trained to predict text by analyzing patterns in these massive datasets. For example, OpenAI openly disclosed the dataset they used to train GPT-2 (we are on GPT-4 now).

Data 71

Data Local Groups Corporate 71

Sword and the Script

NOVEMBER 7, 2023

The School of Journalism and Communication at the University of Oregon has launched a new online master’s program that will train students to use new technologies like virtual reality and augmented reality for marketing, advertising and other kinds of communication in a year. Virtual learning for virtual reality.

Employee 156

Employee Software Survey Report 156

Ethical Voices

APRIL 2, 2025

Like many of my friends in the public relations industry, I graduated with a degree in journalism and worked as a journalist for a short time before pivoting over to PR. That’s where we train ourselves. That’s why I talk about training your ethical mind and share these examples so people will have a reference to go back on.

Ethics 40

Ethics How To Employee Agency 40