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Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?
I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech.
Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. A real appeal. The results?
Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? The platinum influencers show off the high-end business travel and products as well as perks they enjoy using the card. Here are a few ways Instagram can help amplify storytelling for B2B organizations.
Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. Welcome Justin to Team HMA! The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.
Catering to a global audience, it dives into international politics, economies, and human-interest features, making it essential reading for travelers, expats, and anyone with a global mindset. #3 From football to basketball, its perfect for anyone who eats, sleeps, and breathes sportsand loves a little flair in their updates. #5
Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.
Among Epley’s honors are election to the University of North Carolina’s Journalism School Public Relations Hall of Fame, the Defense Information School Hall of Fame, and the Order of the Long Leaf Pine, North Carolina’s highest award for noteworthy citizens. A native of Forest City, N.C., and Stewart Taylor Epley, of Charlotte, N.C.;
A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Journaling. I started to embrace journaling a couple years ago, but I find that during my structured sabbatical, it’s one of my most powerful tools. I write more about that here.
How do you think your background in journalism will help you in this new role? My career in journalism provided me with a strong foundation of knowing what stories appeal to readers and the different media that best attract those readers. Always ask questions. Rapid Fire Round. I always thought I’d be…covering politics.
Today, Medianet is excited to feature Chris, an experienced Editor for Sydney Travel Guide and the AU Review. With extensive experience in traveljournalism, Chris expertly balances content creation for these leading publications.
Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. Nearly a year later, those moves seem almost like baby steps.
After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Tired of hearing about Uber? The results were often ugly.
My favorite family tradition is… Anytime one of us travels somewhere, we make it a point to come home with a bag of coffee from a local shop. But I do love traveling and exploring a new place, even if it’s just a new neighborhood or a day-trip. Rapid Fire Round: . What’s your favorite holiday and why?
Information, and misinformation, travels at equal speed in the digital world, meaning that leading and controlling the conversation is an advantage. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. It makes sense.
Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there. If I could go back in time, I would travel to … northern Spain, Leon to experience the life of my grandparents and great grandparents.
When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.
And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. Reviewing this 18-year runway doesn’t show PR is taking “oxygen” from journalism. Can you imagine? Now, there’s a news flash!
He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.
So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Maybe I need to start a side hustle as a travel blogger….
She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. It makes our journalism better. It doesn’t mean dumbing down the news. Young adults are far too smart for that.
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.
How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. We both enjoy learning and have found that travel is the best teacher. You can also find me at the barre studio.
My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind.
With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. Like most of us, I’m guessing that you’re grappling with how quickly the time has flown by.
So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My hobbies outside of work include…being a traveler. Note, that I said “traveler” not, “I like to travel.” How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer.
That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. Marriott Bonvoy Traveler helps people travel and drives tons of bookings as a result. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.
In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.
Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. I, for instance, edit travel content for Expedia. With this in mind, I’m likely not going to write a puff piece about Kayak.
And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. Work travel sucks. Consultants tend to travel a lot for work. One of my favorite sections of the Sunday paper is the Business section–much more robust than the daily paper. I mean, really sucks. To agency sites. You name it.
According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Student loan grace periods are coming to an end, you may be wondering at what point will you be able to finally put your degree into practice. Everyone needs to start somewhere.
Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. Nimble coverage is crucial. More than ever, news organizations are prioritizing content that is relevant to the current moment.
I was the gaming reporter for the last 11 years covering the casino industry for the Las Vegas Review-Journal and dealing day-to-day with corporate communications folks from the various gaming companies. My hobbies outside of work include…watching sports, movies, working out, travel and reading. Rapid Fire Round.
Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? My wife, for one, hates flying, and her anxiety creeps into my travel plans, too. Travelers have no brand loyalty for Boeing. While only about 6.5%
How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.
Even though it was within its rights to deny boarding to a passenger who couldn’t travel safely with animals on board, Southwest acted swiftly to contain the damage. The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared.
Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. news industry?
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges.
A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct.
How long have you been in journalism and how did you get started? I got a communications degree from the University of North Georgia, with a concentration in multimedia journalism. I have a dog, Avia, who’s a lovable, high-energy, 50-lb rescue, and love to travel with her and my sister to new places. It was even heated!
He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful? N’Sync it is.
Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel. Finding a New Direction. Some people do it just to be considered urbane and cool.
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