Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

FEBRUARY 4, 2016

Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! Your Spokes.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. With the #PRStudChat community, Kevin will discuss the power of research as part of your communications strategy.

Communications 150

Communications How To Case Study Community 150

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

How To 308

How To Tools SEO System 308

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. What enabled you to get to that point? What will be changing?

Journalism 120

Journalism Film Fashion Report 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist.

Trends 120

Trends Mobile Media Infographics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. We typically use it for insights that inform our messages, not for pouring into a white paper or press release.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 2, 2015

With it came cries for corporate journalism. Read our free “How to Beat Content Marketing Overload” white paper now! (No Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 26, 2019

>>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. Get our free “Outside-The-Box Content Marketing for PR” white paper now! A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

APRIL 14, 2015

Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times. For example, to get Bayer in The Wall Street Journal , it took over a year and half of Kernis setting up several meetings with his CEO and a reporter. You can tweak them as you go along.

Media Relations 120

Media Relations Media Pitching Journalism 120

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper.

Publicity 118

Publicity Conference Leadership Measurement 118

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics. Want to drive results through your content? I assure you: anything you want to write about has already been written. So how can you stand out?

Writing 120

Writing Viral Infographics Blogging 120

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

The Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. Rosetta Stone partnered with AARP to reach this audience.

Social Media 162

Social Media Media Analysis Comparison 162

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. As you know journalism is a highly deadline-driven, it is important to be mindful of timelines when you are communicating. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

NOVEMBER 3, 2015

For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Focus on how the reporter or influencer will benefit from having access to your story.

Social Media 120

Social Media Pitching Writing Report 120

Cision

DECEMBER 17, 2015

Read the free Brand Journalism white paper today! I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. This holiday season, brands are creating great RAK campaigns. Want to learn how you can connect to your audience through storytelling? It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 152

Government Survey Ethics Media 152

Sword and the Script

MAY 7, 2019

Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper? Domain authority (DA) is a number on a scale of 1-100 that represents Moz’s best estimate of how well a site will rank in Google search results. Digiday : 79. Do they subscribe?

Google 156

Google Banking Engineering Web 156

Cision

AUGUST 31, 2015

Click here for outside-the-box content marketing ideas in our free white paper! Game changer –> Who breaks news first no longer matters in #journalism. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

SEPTEMBER 28, 2015

Get our white paper today! ” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. Aral’s research is quite interesting in that it seeks to understand the environment necessary to leverage granular influence. Influencers drive awareness at the top of the sales funnel.

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s white papers (36%).

Survey 118

Survey Media Relations Corporate Communications 118

Cision

APRIL 6, 2016

Learn how to build a brand journalism program with Cision’s free white paper! HubSpot and LinkedIn have forged a very close content relationship and have created quite a few viral pieces like the ever-popular “ The Sales & Marketing Love Story ” and the insightful “ Master the Art of Social Selling.”.

How To 120

How To Tools Exercises Viral 120

Cision

AUGUST 26, 2015

Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Curious about Periscope and Meerkat? Amy Porterfield – @amyporterfield. Mark Schaefer – @markwschaefer .

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 Susan Etlinger of Altimeter Group wrote an interesting white paper with case studies of large-scale companies and the social media software that they employ.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Ishmael's Corner

APRIL 14, 2015

Beyond taking a shot at The Guardian — “Obviously, The Guardian is a special case — they’ve got their sort of trust fund, so victory for them is only losing £30 million per year” — he offers fresh insights on where digital journalism is headed. But essentially it’s not straightforward display advertising.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. 71% said they want content that is easier to access.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Beyond PR

JULY 7, 2016

Download our white paper Gain Targeted Audience Attention with PR Newswire for more helpful tips about understanding your audience and capturing their attention. She has 15 years of experience in both communications and journalism and has worked in a variety of roles to put her into a position of expertise in her field.

Small Business 74

Small Business Local Marketing Guidelines 74