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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

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How To Make Your Content Super-Engaging (Easily)

Cision

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. For example, Soundcloud or YouTube embeds may load faster than a self-hosted audio or video files. In either case, media definitely kicks up the interest level of content. You know what bold is.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Use a writing style that’s personal or journal-style writing. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

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How to Successfully Pitch or Start a Podcast (with Doug Downs)

Buzzstream

You can pull transcripts from Apple Podcasts or YouTube and have ChatGPT pull out key insights to help you tailor your pitch. Dont Ignore Video More people are discovering podcasts via YouTube. Edison Research – YouTube is the preferred Podcast listening service – research showing where listeners engage with podcasts.

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How to Get Better Live Video Reach

Cision

Also, Kelsey Jones of Search Engine Journal wrote a post recently discussing the company’s experience with programming on Facebook Live Video, sharing some fascinating data about how people view their live video and how effectively it has been with conversion events. YouTube Live – 1.7 thousand views (live+archive).

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25+ Best Press Release Distribution Services to Use in 2025

Prowly

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. Online BASIC U.S. State BASIC U.S.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.