Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. You are not marketing to a moment,” he said.

Community 189

Community Brand Branding Advertising 189

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Clark, M.A.,

Leadership 179

Leadership Financial Employee Google 179

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Extends the reach of thought leadership content . Here’s why. Paid vs. organic social. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

OCTOBER 14, 2024

A solid investment in PR paves the way for long-term success in today’s competitive market. Building Brand Awareness and Credibility A primary objective B2B tech PR is to increase brand awareness and establish credibility within the target market. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Host webinars, meetups, or conferences to unite customers and foster community.

Marketing 78

Marketing Knowledge Base Case Study Community 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Hotels 370

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion. This was not new technology and the name was virtually unknown in the States. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Cision

JULY 14, 2015

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” Sign up for her webinar today! True thought leadership, however, requires “access to some original resource or data that is not available anywhere else, that is proprietary.

Leadership 120

Leadership Television Resources Energy 120

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. Persuasive and authoritative, white papers remain vital to B2B marketers. Infographics.

Case Study 210

Case Study How To Infographics SEO 210

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

Marketwired

MARCH 3, 2016

The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. This, in turn, helps to really expand and enhance your thought-leadership. Blab is also set up in a way that makes it a great choice for real-time marketing. [By Jason Mollica].

Leadership 116

Leadership YouTube Video Instagram 116

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Join us for the The Executive’s Guide to Building and Leading an Impactful Communications Department webinar on Tuesday, January 26th!

Communications 248

Communications Corporate Reputation Employee 248

PRSay

APRIL 29, 2020

That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers. moderated the webinar. Webinar panelist Jim Delulio , president of recruiting firm PR Talent in Huntington Beach, Calif., The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif.,

Marketing 179

Marketing Financial Print Crisis Communications 179

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! If you’re thinking that influencing sits with marketing, you’re mistaken. If so, join our live webinar ‘Social Listening the PR Way ’. Social media listening is fast becoming an essential part of the PR and Comms toolkit. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. Data makes great thought leadership. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 166

Marketing Survey Study Comparison 166

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Time to put them to work for your marketing team.

Leadership 83

Leadership Print Training Radio 83

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170