Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 120

Survey B2B Marketing Interviews 120

Landis PR

JANUARY 28, 2025

Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Deirdre Breakenridge

MAY 8, 2018

There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments. I will have access to workshops, conferences, and trainings which will further advance my career. Moreover, many chapters have student-run firms which work with real-life clients.

Education 232

Education Conference Meeting Social Media 232

Stern + Associates

JUNE 25, 2024

His workshops help ensure leaders and their organizations aren’t left behind as technology continues to rapidly evolve. Using her “You Have a Choice” framework, Lifshitz-Assaf illustrates how work is already changing thanks to remote teams, online labor markets and AI.

System 123

System Technology Leadership Employee 123

PRSay

APRIL 19, 2021

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast. Are vanity PR metrics applicable in communications campaigns? Illustration credit: pixels hunter ].

Media 199

Media Newspapers Google Energy 199

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ve also found the gray space between PR and marketing is shrinking.

Publicity 174

Publicity Leadership Corporate Agency 174

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Which of the current core course offerings are essential? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Take on work that builds marketable skills. Offer to help with planning and marketing. Some work environments have structured processes for goal setting, but even if yours doesn’t, take initiative.

Communications 171

Communications Nonprofit Training Study 171

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 149

Communications Employee Leadership Writing 149

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Zoe explained that “people take the path of least resistance.”

Leadership 62

Leadership Employee Policies Groups 62

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 118

Employee Company Marketing Case Study 118

Stern + Associates

NOVEMBER 28, 2023

And of course, marketers can spread uplifting messages. Through enlightening, highly interactive workshops, Dunn leads teams through practical exercises that allow participants to let down their guard, learn about each other and strengthen their interpersonal connections in the process.

Employee 133

Employee Financial Resources Construction 133

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Cision

DECEMBER 15, 2015

From building a strong online presence with a content-rich website and active social media to interacting face-to-face at speaking engagements and workshops, creating multiple touch points for an audience is essential to having the right people not only discover them but continue to interact with their brand and business over time.

Leadership 120

Leadership Training LinkedIn Resources 120

PRSay

MARCH 31, 2023

When setting deadlines or planning workshops, consider moving those dates to the weeks after Ramadan has ended. Stephanie Abraham is the senior marketing communications specialist at Cal Poly Pomona. During Ramadan, consider moving meetings to the morning, when someone who is fasting will have more energy.

Energy 158

Energy Meeting Course Community 158

PRSay

OCTOBER 6, 2021

It’s important to market yourself to employers, have a unique point of view, be vulnerable and be authentic. Make suggestions about organization of your team, workshop things with co-workers and be a team player. Leaning into our experiences. Hold onto your network and build relationships,” he said. Success isn’t a zero-sum game.

Agency 166

Agency Creativity Brand Branding 166

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing International Internal 62

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Anecdotes can be as long as your market, message and medium demand. Tip 1: Move the problem to the top. Don’t start with fixing the sandwiches.”. Luckily. .

Storytelling 150

Storytelling Case Study Writing Banking 150

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. A concern?

Sports 245

Sports Agency Creativity Industry 245

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 133

Technology System Government Groups 133

Stern + Associates

FEBRUARY 13, 2024

Paola Cecchi-Dimeglio | Award-Winning Expert on Behavioral Science and Renowned Data Architect Helping Executives Make More Inclusive Decisions and Chair, Leadership Research Initiative for Women and Minority Attorneys, Harvard Law School; Author, “Diversity Dividend” “There is one common thread among all companies: employees.

Internal 133

Internal International Groups Employee 133

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. If you like video marketing, you can always upgrade your production as you grow.

Leadership 61

Leadership Case Study Video Writing 61

Stern + Associates

OCTOBER 24, 2023

Emphasizing that ease can be a function of customer experience, the FEAST framework is especially valuable for leadership, brand management and marketing teams, as it provides an actionable path for influencing buying decisions, enhancing customer experiences, and making choice not just about the product or service, but also the enjoyment it brings.

Tools 127

Tools Employee Government Strategy 127

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational. Poets inspire people around a shared purpose.

Company 118

Company Employee Case Study Strategy 118

Ishmael's Corner

APRIL 14, 2015

Nissin’s market research must have showed that a.) This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops' many people eat ramen solo, and b.)

Advertising 60

Advertising Advertising Storytelling Journalism 60

Barokas

JANUARY 15, 2020

Marketing leads come and go, and the team’s focus changes with each new recruit. The more disjointed the message, the more distanced you become from market leadership and a strong reputation. Start with a messaging workshop that involves multiple groups within the company. Marketing and communications, obviously.

Communications 78

Communications Groups Engineering Analysis 78

Stern + Associates

FEBRUARY 20, 2023

Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Local 118

Local Community Ethics Education 118

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Educate your target audience. Create a quick plan for your activity.

Leadership 77

Leadership LinkedIn Meeting Storytelling 77

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 88

Strategy Branding Brand LinkedIn 88

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. Crunching numbers (data and measurement) was a hot topic as well.

Conference 111

Conference Internal International Storytelling 111

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

AUGUST 7, 2024

Her workshop, “Behind the Backlash: Understanding Agitators and Controlling a Crisis in the Digital Age,” will focus on “identifying the backlash and why it happens,” she said. “We will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.”

Conference 88

Conference Crisis Crisis Communications Communications 88

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 118

Technology Ethics Creativity Tools 118