Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Crisis Communications Corporate 370

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Cision has cycled through most of its leadership team under the current equity holders.

Software 150

Software Case Study Advertising Advertising 150

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Software develops can look at how users engage in a platform. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Brand 104

Brand Branding How To Engineering 104

Prowly

APRIL 16, 2025

4 Demonstrating industry leadership Responding quickly and thoughtfully to emerging industry trends or crises positions a brand as authoritative, informed, and reliable in its field, differentiating it from slower-moving competitors. you can learn how to do media monitoring from our blog post.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Onclusive

JANUARY 4, 2022

Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications. The merger brings us scale and ambition for global leadership.

Groups 195

Groups Technology Reputation Software 195

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Exercises Technology 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Corporate 195

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Samantha founded a PR workflow software product called PRGloo. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too.

Publicity 156

Publicity Software Google Reddit 156

Onclusive

OCTOBER 12, 2021

You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Product Launch 195

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Sword and the Script

JUNE 25, 2024

You can feel it in the tone of so many of those thought leadership posts on LinkedIn, in presentations, talks, articles, and blog posts. So many in marketing are so certain “their way” is the “right way” that we form tunnel vision, blind spots, and perhaps, miss opportunities. It’s not every team, or every marketer, or even every time.

B2B 174

B2B Marketing Exercises Sports 174

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness.

International 189

International Internal Data Communications 189

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Decide on metrics IN ADVANCE At the beginning of a particular campaign or new client relationship, sit down and decide how youll measure success based on objectives. Are you creating a thought leadership program? Albert Einstein Decide on how to measure.

Analytics 59

Analytics Measurement Data Software 59

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today, everything is measurable and measured. Then there’s the content explosion. Committing to outcomes as well as outputs.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Onclusive

DECEMBER 17, 2018

We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). His decision boiled down to the salesperson.

Survey 115

Survey Software Technology Tools 115

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. This is an important point, because you want to be able to measure and compare results over time. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. Workspaces. It’s mobile-friendly too.

Tools 165

Tools Media Software Analysis 165

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. With the right software, you can automate a variety of tasks relevant to email marketing campaigns. Others require advanced knowledge of coding, software integration, and various email platforms. How will you know your email marketing campaign is a success?

Marketing 210

Marketing Apparel Data Software 210

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. Product managers need to measure the success of this release. No more wasting time on translation. TEST PROWLYS MONITORING DIGESTS FOR FREE 3.

Examples 104

Examples Automotive Media Print 104

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Embracing the Information Age.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Sword and the Script

JANUARY 31, 2023

“Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. It last rebranded as Intrado in 2019 and in 2021 renamed its PR business software unit Notified , which was the namesake of a cool little PR tech startup it acquired. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. establish thought leadership. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

DECEMBER 5, 2023

Additionally, security vulnerabilities inherent in outdated software can jeopardize the confidentiality of sensitive information. Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. This data-driven approach allows organizations to refine their internal comms strategies continually.

International 97

International Internal Communications Employee 97

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 137

Measurement Analytics Data Conference 137