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The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware!
If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Thought leadership isn’t just about new sales – it also helps keep customers.
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. A scandal like a privacy breach?
Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.
Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What did the show tell us about the rest of the year?
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product. To signal a cultural shift.
RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Impact : Customers, employees, or investors may lose confidence in the companys ability to stay on the forefront of technology, damaging confidence.
From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.
Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.
With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.
Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.
New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ].
Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Leadership: politics, BBC and NHS Political leaders around the world, the UK included, have had to shift from campaigning to managing the crisis.
Technological advances are commonplace and there is nothing inherently improper about using a reliable artificial intelligence tool for assistance,” the judge wrote. Consult with your legal team on how to mitigate risks such as plagiarism, copyright infringement, privacy breaches and misinformation. Action steps Don’t go it alone!
They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.
Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all. Gallup writers John Fleming and Amy Adkins posit two possible reasons for this paradox.
There are nuances and differences in attitudes, even within the technology sector. The primary currency of great leadership has always been trust. Gaining a reputation for absolute integrity and adherence to the highest standards of trust and privacy are critical. But managing a company or brand’s reputation is rarely simple.
As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.
In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?
While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.
Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.
However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.
I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. His decision boiled down to the salesperson.
The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.
Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.
The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.
Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Emerging targeting technologies.
For those of you not familiar with LWT (Leading Women in Technology), it is a non-profit organization dedicated to empowering women to grow their knowledge, leadership skills and networking in order to map their own paths to career success and achieve greater personal and professional impact. Joseph Health.
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.
Conduct a comprehensive, live cyber-crisis drill at least once a year to put people, processes and technology through their paces under conditions of escalating stress and keep plans and teams at the peak of readiness. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,
If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. Let me know what you think about that.
The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.
As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. A recent KPMG survey found that 40% of U.S. consumers don’t trust companies to use their data ethically. Ewing, APR, Fellow PRSA.
Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. Thought leadership emerges as another influential instrument in PR’s repertoire. The fintech sector is in a hot phase of expansion.
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