ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. How should a CEO convey leadership? Media attitudes have hardened, too.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

APRIL 25, 2018

The hashtag #DeleteFacebook started trending. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all. And Facebook is worth that risk.

Facebook 137

Facebook Privacy Data Survey 137

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. DeleteFacebook quickly became a trending topic. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The themes will guide pitch angles, content development, and thought leadership strategy. What trends or challenges will affect your customers? When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. But realize that your messages won’t go out in a vacuum.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

APRIL 23, 2019

The Annenberg survey listed data privacy, health care and diversity as social issues. Analysis: Customer experience or CX is one of the hottest trends in business at the moment. Communications is a function of leadership. In addition, not all social issues are political.

Technology 150

Technology Study Communications Survey 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. The PR team should compile a mini-media list that begins with those journalists who reported the trending topic. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

SEPTEMBER 28, 2021

The findings remind me of a trend I’ve seen in other technology sectors. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 31% said a lack of security and privacy features, and. 38% said budget. 28% said too many tools to choose from. Expected benefits of martech.

Survey 115

Survey Software Technology Tools 115

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Identiq: Anti-fraud privacy protection for e-commerce. Hopefully you are realizing that this kind of info can be very helpful – and not just for hyping the secret ingredient.

Technology 177

Technology Comparison Case Study Video 177

PRSay

JUNE 11, 2019

I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. Insurance industry innovations. Enter pay-per-mile insurance.

Insurance 143

Insurance Insurance Sports Telecommunications 143

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

PRSay

AUGUST 17, 2023

Threads lacks essential content discovery features like keyword search, hashtags and trends. Limited content discovery Part of being an early adopter is dealing with platform limitations. This limitation inhibits a brand’s ability to explore and engage with a broader range of content.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. Our notions of privacy and confidentiality will be challenged. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. It’s not the only study to point to this trend. Growing any team is a leadership challenge. Meanwhile, 84 percent say A.I.

Creativity 80

Creativity Study Survey Advertising 80

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The role of the communications professional will continue to evolve, and we will anticipate future trends, and support our members at every stage of their career. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Mobile Ethics Conference 60

Shift Communications

SEPTEMBER 21, 2017

We’re seeing a steady year over year increase in IT security and network security searches in Google Trends. As we continue to see these trends, it’s logical that these companies will potentially face a level of criticism comparable to consumer facing tech companies. They are tried and true assets for thought leadership.

B2B 60

B2B Leadership Crisis Communications Case Study 60

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

PRSay

AUGUST 14, 2019

There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? How are you working to continue this trend?

Internal 68

Internal International Conference Public Affairs 68

Prohibition

DECEMBER 19, 2022

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. Best pillars include personal stories, employer branding, social responsibility and thought leadership. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Contently - Strategy

JUNE 13, 2024

scenarios envisioning how future SEO trends might play out, in no particular order of likelihood. As such, building brand authority through thought leadership, earned media, and user engagement could become even more important. Below are five (highly speculative!)

SEO 52

SEO Google Privacy Engineering 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Capitalize on recent trends. Another way to establish relevance for an organization or expert is to take advantage of recent trends that apply to their business.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? SaaS company Box Inc.’s

Branding 196

Branding Brand Reddit B2B 196

Buzzstream

FEBRUARY 17, 2025

Google also ignores some data for privacy purposes. Sitewide organic and rankings give a sense of the trending impact of digital PR. Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. If you dont have access to Search Console, you can use Google Trends.

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. The post Seven Trends for 2019 appeared first on Firefly Communications.

Trends 48

Trends Privacy Ethics Government 48

5W PR

MARCH 24, 2025

Mediamath’s approach provides an instructive example – their PR team regularly secures coverage by connecting product updates to larger industry trends, making technical announcements relevant to wider business audiences. This includes developing response strategies for data breaches, regulatory changes, and privacy concerns.

Industry 78

Industry Privacy Case Study Leadership 78

Buzzstream

OCTOBER 30, 2024

This is most commonly seen in statistics posts, but it can also be seen in trends and other keywords that journalists and researchers may search for when writing an article. It has a data-rich platform and promotes key data insights in newsletters, blog posts, and major trends reports. All the while, the links are trending up.

Analysis 114

Analysis SEO Data Software 114

Contently - Strategy

OCTOBER 15, 2024

Yep, even though targeted ads can feel like an invasion of privacy, personalized promotions actually improve customer satisfaction. We’re being slowly conditioned to accept privacy invasions as inevitable, but people are still creeped out by the ‘surprise’ factor.” What are some future trends or developments in targeted advertising?

Advertising 77

Advertising Advertising Privacy Data 77

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 116

Social Media Marketing Media Creativity 116

Doctor Spin

FEBRUARY 8, 2025

The Cambridge Analytica Aftermath Using a seemingly harmless personality quiz app, Cambridge Analytica collected users and friends data, exploiting Facebooks lax privacy policies. It led to Facebook CEO Mark Zuckerberg testifying before Congress, a $5 billion fine for Facebook, and a broader reckoning on data privacy and digital propaganda.

Strategy 103

Strategy Wikipedia Data Facebook 103

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59