ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. For example, a product launch article could be rewritten from the customer perspective. Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. K-beauty brands made a strong impact, showcasing futuristic skincare devices that reinforced their leadership in the market. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

Sword and the Script

AUGUST 4, 2015

The leadership called for a quick huddle with key players from across the unit. Likewise it’s what stakeholders in a company expect of business leadership. Businesses spend big money to launch to products. In my experience, and with a few exceptions, launches always seem to be a chaotic mad-dash to the finish line.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

PRSay

MARCH 20, 2025

A bad press release idea that might work better as a blog post or thought leadership piece. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. Thats the heart of what makes a good communicator. Do clients know which and when?

Leadership 68

Leadership Pitching Case Study Product Launch 68

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. I’ve “covered” book releases, product launches, and restaurant openings.

Blogging 282

Blogging Case Study Social Media Instagram 282

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Back in the day, we rented a TV entertainer or book author for a product launch. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stern + Associates

JULY 3, 2024

In some cases, it is still is: for product launches, new research reports and the like where it can serve as good foundation for outreach and awareness. Though a high number of good placements is always something to celebrate, make sure they are quality hits that showcase your thought leadership and expertise.

Media Relations 127

Media Relations Media Product Launch Leadership 127

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. Worse, they may let the news trickle out without a proper media strategy.

Pitching 205

Pitching Agency Internal International 205

Onclusive

NOVEMBER 10, 2021

It’s a must during annual planning and budgeting, and it should also be done ahead of any significant shifts in your business, major product launches, entering new markets or industry categories, and other big initiatives. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

Waxing UnLyrical

OCTOBER 12, 2016

It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It’s pull marketing to promote a sense of thought leadership. Media love data. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal.

B2B 147

B2B Data Retail Survey 147

Prowly

FEBRUARY 20, 2025

To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1.

Writing 104

Writing Communications How To Internal 104

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals. Are you trying to attract investors?

Writing 136

Writing How To Pitching Privacy 136

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The first step is to determine goals, desired outcomes, and the importance of earned media and thought leadership in the overall communications mix.

How To 120

How To Case Study Product Launch Agency 120

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Set client expectations at the start of the project. Be honest and realistic. Target your media outreach.

Product Launch 197

Product Launch Pitching Meeting Conference 197

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Although the disciplines are designed to accomplish distinct goals, they should not fight one another or be diffused during key periods like a new product launch or fresh thought leadership direction.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Enhancing press releases with video. Syndication with video.

Video 119

Video Communications Strategy Product Launch 119

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 106

Product Launch Publicity Company Content Marketing 106

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

PRSay

OCTOBER 15, 2020

Brian Stephens is the CEO and co-founder of Caissa Public Strategy , which has a dynamic portfolio of successful complex communications projects — from building issues campaigns and product launches to diffusing controversial crises and managing and growing reputations. Illustration credit: jirsak.

Product Launch 167

Product Launch Radio Employee Consumer 167

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

5W PR

JULY 7, 2021

The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JANUARY 22, 2024

About Seraph : A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. It says that two-thirds of marketing shops have a leadership role in just one function: promotion. Still, the data on page 57 tells a different story. The data?

Survey 100

Survey Marketing Product Launch Construction 100

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. One way to improve internal communication is to establish regular communication channels between leadership and employees. They can also share their industry awards which can help show the brand’s potential for growth and success.

Company 88

Company Corporate Product Launch International 88

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78