Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

B2B 158

B2B Leadership Marketing Software 158

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 188

Leadership B2B Marketing Study 188

PRSay

NOVEMBER 1, 2022

Nearly a third of employees have become less engaged with their work, new surveys find. Surveys of more than 1,600 people, mostly office workers, show decreased engagement for 30 percent of fully remote employees, 31 percent of those with hybrid work arrangements and 30 percent of fully in-office workers.

Survey 102

Survey Employee Conference Leadership 102

Sword and the Script

JUNE 28, 2022

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t. The point is discovery.

Survey 91

Survey Study Web Construction 91

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 144

Leadership B2B Study LinkedIn 144

PRSay

AUGUST 19, 2022

teens is TikTok, which 67 percent of those surveyed say they use. Meanwhile, the share of teens who say they use Facebook has plummeted from 71 percent in Pew’s 2014–15 survey to 32 percent today. teens surveyed say they spend what they consider the right amount of time on these social media apps and sites.

YouTube 147

YouTube Survey Social Media Facebook 147

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 136

Government Survey Ethics Media 136

The Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Figure out a content strategy that will build trust and thought leadership. According to this report, 70% of people say brand trust is important when making purchasing decisions. How do you build this trust?

Leadership 147

Leadership Engineering Enterprise Social Media 147

Institute for Public Relations

JANUARY 29, 2024

A survey of 2,835 senior leaders (C-suite and board level) split equally between IT and line of business across 16 … Continue reading Leadership Perspectives on Artificial Intelligence →

Leadership 52

Leadership Survey Industry Communications 52

PRSay

MAY 31, 2023

adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. adults surveyed have heard a lot about ChatGPT, while 39% have heard a little about the technology and 42% have heard nothing at all about it, Pew found.

Survey 156

Survey Software Education Technology 156

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. This conundrum is a leadership challenge for the head of marketing.

Survey 114

Survey B2B Marketing Interviews 114

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. The pressure for communicators to deliver results continues to rise.

Media Relations 190

Media Relations Measurement Survey Marketing 190

Institute for Public Relations

DECEMBER 18, 2023

A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond → Key findings include: 1.)

Leadership 52

Leadership Trends Communications Marketing 52

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 98

Survey Trends Marketing Creativity 98

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 192

Survey Employee Video Education 192

Communications Conversations

DECEMBER 15, 2022

For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. However, a recent Morning Consult survey paints a bit different picture. It’s no secret Gen Z is asking and demanding more from leadership on these issues.

Survey 87

Survey Leadership Trends Report 87

Institute for Public Relations

FEBRUARY 20, 2024

An online survey of 6,616 U.S. Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership? political landscape. participants aged 13-25 years old was conducted from Aug.

Leadership 52

Leadership Survey Community Publicity 52

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here is what our survey of 1,000 employed U.S. The corporate leadership opportunity right now is big. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Agility PR Solutions

MARCH 30, 2020

Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The post How sales leadership is responding to COVID-19 market disruption appeared first on Agility PR Solutions.

Leadership 88

Leadership Marketing Survey Groups 88

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 149

Survey Marketing B2B Comparison 149

Sword and the Script

JULY 16, 2024

Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. 52% of CEOs surveyed want marketing to create new customers and retain existing ones. Thought leadership. Competition.

B2B 136

B2B Marketing Survey Analysis 136

Sword and the Script

NOVEMBER 14, 2023

That’s according to the 14 th annual content marketing survey by the Content Marketing Institute (CMI). Every year the survey looks at budgets and trends – and seeks to establish some benchmarks. This is a marketing leadership problem. Some 894 responses from B2B marketing answered the poll this year.

Content Marketing 179

Content Marketing B2B Marketing How To 179

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Strategic planning is another PR priority, the survey shows. The survey finds that email is still the best way to pitch reporters.

Study 154

Study Survey Pitching Resources 154

PRSay

MARCH 10, 2022

workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. Two years into the coronavirus pandemic, 59 percent of U.S. And more people say they’re working from home by choice, rather than by necessity.

Survey 147

Survey Journalism Employee Facebook 147

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Happy to structure a business customer survey to assess the value of key service differentiators? We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They’re excellent writers.

B2B 278

B2B Leadership Survey Data 278

Stern + Associates

MARCH 3, 2023

However, a Bohn’s 2021 survey showed that people are 2 to 3 times more likely to say “yes” than we expect. The post Leadership Through Influence: Takeaways from Zoe Chance appeared first on Stern Strategy Group. These are the keys to building an inclusive and equitable workplace and a successful organization.

Leadership 62

Leadership Employee Policies Groups 62

Agility PR Solutions

FEBRUARY 25, 2019

B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?

Leadership 98

Leadership Company B2B Employee 98

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 96

Survey Media Relations Corporate Communications 96

PRSay

JANUARY 19, 2024

In a survey of 320 U.S. According to the Littler report, more than a third (36%) of the executives surveyed said they have maintained their organizations’ DEI efforts, while just 1% reported significant decreases. More than half (55%) said they are promoting diverse employees into leadership positions.

Survey 95

Survey Employee Leadership Training 95

ImPRessions - Crenshaw Communications

MAY 1, 2024

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. Most strikingly, 44 percent say they plan to increase existing DEI initiatives or create new ones.

Corporate 203

Corporate Leadership Study Survey 203

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Thought leadership isn’t just about new sales – it also helps keep customers.

B2B 144

B2B Software Ethics Leadership 144

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 141

Financial Marketing Survey B2B 141