5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

Cision

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! This includes thought leadership opportunities including op-eds and speaking gigs, as well as some left-of-center ideas like an event during SXSW and live music events with key clients such as Vice and NeueHouse. What has been the biggest challenge of your career?

Employee 120

Employee Agency Meeting Social Media 120

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

MAY 21, 2024

You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement. Anyone who’s worked in B2B technology for more than a minute has seen organizational maturity charts.

Agency 112

Agency Survey B2B Media 112

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

PRSay

JULY 6, 2016

With today’s new technologies and easily-accessible data, why are so many still getting it wrong? But word of mouth can’t be tracked as simply as other touchpoints, like white papers and webinars. For example, you may discover that those who attend webinars convert quicker than those who download white papers.

How To 109

How To System Measurement Data 109

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

Strategy 120

Strategy How To Data Infographics 120

5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

Beyond PR

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 13, 2017

This marketing philosophy fits beautifully with the B2B technology lifecycle – a long sales process with multiple reviewing departments, let alone decision makers. Content marketing is in many ways – if I can mix social science metaphors – the self-actualization of what Doc Searls & Co. Content marketing values: utility over hype.

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

Shift Communications

SEPTEMBER 21, 2015

Thought leadership is a central principle in effective public relations. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads.

Trends 60

Trends Pinterest Analysis Leadership 60

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. White papers. He loves to write about technology, startups, entrepreneurship and business. Blogs and articles. Short-form videos. Longer form videos. Infographics.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Doctor Spin

FEBRUARY 28, 2025

Despite the instantaneity of modern information technologies, cultivating human relationships remains firmly anchored in the unhurried passage of time. Offering a downloadable resource, such as an ebook or white paper. PR professionals must respect that reputation and trust take time to build. Lead magnets. Social accounts.

Strategy 52

Strategy Real Estate eBook Course 52

Shift Communications

MAY 14, 2015

Here are my findings: Marketing Technology. Being the company in the group that has a more developed software technology component to their offerings could be an indicator of what drove their investment. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper. The concept struck me as something as a mix between Curata and Paper.li

Marketing 79

Marketing System Analytics Content Marketing 79

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? He has also worked at Time Warner and Euromoney Institutional Investor.

Communications 73

Communications Analytics Analysis Data 73

Scott Public Relations

SEPTEMBER 26, 2018

Providers need access to evidence-based research on the best practices for telehealth technology. To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Communications Conversations

DECEMBER 5, 2019

How do you think that prepared you for these leadership roles you’ve assumed recently? From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I found that at Room & Board. And maybe most importantly – how to meet a deadline!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Erik Sherman, freelance journalist and writer. In one sense, it’s not new.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

FEBRUARY 21, 2017

Marketing technology doesn’t exist without data. > Senior leadership thinks of marketing as a service bureau. > For the longest time marketing, lost contact with leads once the lead was in a CRM, which was often owned by technology or sales. It is the Achilles heel of any organization.

Marketing 75

Marketing System Data Tools 75

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MARCH 25, 2016

In fact, research from Google and CEB’s Marketing Leadership Council shows that B2B decision makers do not contact suppliers directly until 57% of the purchase process is complete. Just as technology makes it easy for prospective customers to learn more about you, it also makes it easy for anyone to talk about you. Make it count.

Marketing 40

Marketing B2B B2C Leadership 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48