Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. It’s not worth measuring – but that doesn’t mean it can’t be measured. Why don’t more companies and brands measure PR and marketing?

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Trends 319

Trends Content Marketing Branding Brand 319

Presspage

DECEMBER 22, 2017

With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60

Local Insurance Insurance Mobile 60

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Another effective strategy is localizing your content. For example, Onclusive’s customers Equinix and Norton Lifelock have both conducted global surveys and then broken the data down by region to make sure it’s relevant to each geography and market.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Global Marketing Strategy, IFAW. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

5W PR

JULY 22, 2024

Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective. Influencer marketing Partnering with social media influencers who align with the brand can be a powerful tool.

Publicity 78

Publicity Hotels Travel Crisis 78

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. Differentiates in a Crowded Market Through storytelling, you can build your brand and carve a niche for yourself in the competitive fintech market. Quite a paradox!

Financial 101

Financial Real Estate Branding Brand 101

Cision

FEBRUARY 17, 2016

Brands that have adopted influencer marketing can increase conversions by a factor of 10. Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes. Want all the latest influencer marketing tactics and news events? How can you get in on the conversation?

Marketing 120

Marketing Newspapers Mobile Local 120

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Nice to see a local company doing that here in Minnesota. Let’s look at a few of the more prominent examples. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

Landis PR

AUGUST 13, 2024

Greenwashing misleadingly employs green PR and green marketing to convince the public that a company’s products, objectives, or policies are eco-friendly. Local Policymakers: Present data-driven arguments and show how your initiatives align with policy goals or community benefits. Avoid greenwashing. Define this clearly.

Policies 59

Policies Community Measurement Local 59

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Measure your success. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. That’s putting your money where the mouths are. Big Tech has stepped up.

Branding 284

Branding Brand Small Business Retail 284

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Measure your success. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations.

Reputation 78

Reputation Journalism Financial Corporate 78

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Measure your success. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

NewsWhip

OCTOBER 23, 2020

David Soutoul: Our client’s biggest challenge was to bring consistency in their coverage reporting across all eight markets throughout the region and to extract the right data to deliver valuable insights, which would allow us to tweak future campaigns. How do you monitor across these markets in real time? Can you share examples?

Local 78

Local Analysis Measurement Data 78

Konnect Agency

FEBRUARY 16, 2023

The Basics: Marketing conversion at its simplest form is the process of turning potential customers into paying customers. As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan.

Marketing 52

Marketing Consumer Advertising Advertising 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

MARCH 19, 2020

Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 131

Case Study Study Branding Brand 131

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. It’s important for organizations to remain consistent, active and supportive in the long term, and to ensure they have measures to hold themselves accountable.

Employee 124

Employee Local Community Policies 124

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

JUNE 5, 2023

Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. Every local PBS affiliate has seemingly been doing marketing for it. It’s over 300 member stations with local accountability.

Storytelling 60

Storytelling Tourism Travel Local 60