Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

FEBRUARY 17, 2025

However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. Offline – Radio, TV, Print Why? What Does it Impact? What Does It Impact?

Digital PR 112

Digital PR Report Google Radio 112

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t email an invitation to a local speaking gig.

Blogging 183

Blogging Comparison eBook Case Study 183

Prowly

DECEMBER 11, 2024

Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring. In marketing and PR, competitive monitoring is tracking and analyzing competitor activities, strategies, and market positioning. With comprehensive print and broadcast (TV, radio, etc.)

Print 104

Print Analysis SEO Tools 104

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 100

Marketing Radio Automotive Television 100

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Three major broadcast networks dominated TV. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. After securing interest in a particular market, she followed up with full information in the form of a media alert. The overall impression was terrible, and to make matters worse, no one wanted to tell him.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. After securing interest in a particular market, she followed up with full information in the form of a media alert. The overall impression was terrible, and to make matters worse, no one wanted to tell him.

Agency 227

Agency Television Radio Pitching 227

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Technology 198

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Prowly

JANUARY 29, 2025

This way, you can quickly identify negative mentions with huge potential reach or those coming from a given market. PREVENT ANY CRISIS IN ADVANCE Best crisis management tools: all you need to know Let's cut through the marketing talk and look at what these tools actually offer. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. SCHEDULE A DEMO.

Media 104

Media Radio Local Tools 104

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches. Account for these dual instances in your planning (discussed further under Step 2 below).

How To 265

How To Media Software Agriculture 265

Burrelles Fresh Ideas

APRIL 2, 2024

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

Media 103

Media Radio Print Newspapers 103

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs. Send Your Press Releases at the Right Time.

Radio 106

Radio Writing Local Newspapers 106

Cision

AUGUST 5, 2016

Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. Looking closely at the Chicago Cubs and St.

Brand 120

Brand Branding Sports Radio 120

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. It can also be seen as word-of-mouth marketing or free advertising. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

Radio 80

Radio Media Newspapers Sports 80

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Trying to sell your client on the value of podcasts?

Media Relations 136

Media Relations Publicity Media Blogging 136

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. This is the power of media.

Advertising 130

Advertising Advertising Publicity Video 130

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. In college I began working in a radio news department and eventually made the change to the automotive trade media. How long have you been in journalism and how did you get started?

Meeting 91

Meeting Automotive Newspapers Media 91

The Hoyt Organization

SEPTEMBER 21, 2024

In this article, you will learn why traditional PR tactics alone are not sufficient to support your practice’s growth and visibility in the market. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” The university radio or TV station. but “ How should I reach young adults?”.

Radio 69

Radio Newspapers Print Media 69