Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

5W PR

NOVEMBER 27, 2024

Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Cultivate relationships with local and national media outlets and share news and announcements through press releases. Offer promotions and incentives to encourage repeat visits and drive incremental revenue.

How To 78

How To Marketing Hotels Local 78

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. The future of ski resort PR lies in moving beyond basic environmental messaging to demonstrate measurable impact through strategic communications.

Energy 78

Energy Education Employee Training 78

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. What better audience to capture?

Trends 319

Trends Content Marketing Branding Brand 319

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

5W PR

JANUARY 6, 2025

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By implementing water-saving measures, distilleries can conserve precious resources and minimize their environmental impact.

Transportation 78

Transportation Branding Brand Chemicals 78

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

FEBRUARY 28, 2025

Successful adaptation requires research into local customs, business practices, and communication preferences. In Japan, they focus on technical excellence and precision in their messaging, while in the Middle East, they emphasize long-term partnership commitments and local economic benefits.

International 78

International Internal Crisis Management Technology 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

OCTOBER 22, 2024

Supporting local causes and initiatives strengthens ties with the community and creates a positive impact. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” When an organization incorporates voices from local communities in its development process, the results are crucial insights that ensure their products will be used and embraced.

Local 118

Local Community Ethics Education 118

5W PR

JANUARY 10, 2025

Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage. Additionally, some brands are actively engaging with their local communities, organizing events, and supporting local businesses.

Branding 78

Branding Brand Agriculture Chemicals 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Small businesses need a structured approach that’s both comprehensive and manageable. Create a simple one-page response template for each scenario.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Measuring Impact and ROI Traditional influencer metrics like reach and impressions tell only part of the story with micro-influencer campaigns.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

MARCH 22, 2025

PR materials should explain instructor qualifications, safety measures, and risk management procedures. Training and Safety Communication Clear communication about training and safety protocols builds trust with potential participants and their families.

Strategy 78

Strategy Sports Training Transportation 78

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

MARCH 19, 2020

Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Prowly

DECEMBER 11, 2024

Overcome localization challenges with tailored regional packages that allow you to track media coverage across different countries and regions seamlessly. For example, if you're measuring brand coverage, you may be interested in direct brand mentions only. With comprehensive print and broadcast (TV, radio, etc.)

Print 104

Print Analysis SEO Tools 104

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Branding 246

Branding Brand eBook Video 246

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

DECEMBER 25, 2024

Establish measurable KPIs to track the success of the campaign. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. This maximizes the impact of the campaign and ensures that the message reaches the right people. Consider building long-term partnerships with key influencers.

Industry 78

Industry Guidelines Marketing Creativity 78

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Be sure to track and measure what is working for you. What is the big picture?

Local 227

Local Energy Agency Policies 227

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Company 93

Company Public Affairs Government Case Study 93

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data?

Marketing 52

Marketing Storytelling Local Measurement 52

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Sometimes there are Blinkest summaries that cause me to want to delve into the whole book. This is where Libby comes in.

Google 156

Google Course Survey YouTube 156

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. Part of a print monitoring mention. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. A crisis is a change. More specifically, bad change. And change requires a response.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure.

Small Business 245

Small Business Media SMB Pitching 245

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. I partnered with a local influencer who had firsthand experience with cardiology care.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Prowly

JANUARY 29, 2025

There's a big difference between managing a local brand that might face an occasional bad review and running PR for a multinational that could land in hot water across multiple markets. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage? Here's what you actually need to think about before committing to a tool (and a budget).

Crisis Management 104

Crisis Management Comparison Software Crisis 104