Cision

AUGUST 5, 2016

Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. Events provide a great opportunity to measure against competitors. For example, a sports equipment store might consider monitoring their audience by sports teams.

Brand 120

Brand Branding Sports Radio 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Broadcast has seen a significant uptick in consumption across both radio and TV Captain Tom’s story seeded with such an emphasis on regional broadcast was able to capitalise on this new dynamic. An initial target of £1,000 was set.

Radio 89

Radio Skype Print Local 89

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Katie McGraw. Vice President.

Media 104

Media Training Technology Consumer 104

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

Case Study 78

Case Study Study Radio Analytics 78

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. You may use media outlets like radio or TV for your campaign. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111

Buzzstream

SEPTEMBER 27, 2024

In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. While this is true for small or local new publications most of the year, this is especially true during a big election cycle. There are local elections, national elections, etc.

Digital PR 118

Digital PR Pitching Radio Google 118

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media.

Government 151

Government Crisis Energy Community 151

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 136) “Tell stories to radio and TV reporters so they understand what we do.”.

Employee 154

Employee Print Writing Survey 154

PR Insiders

MAY 7, 2021

But the question remains: If you don’t measure PR by direct sales or new clients signed today, how can you determine whether your message is at least getting through and resonating with people who may be future customers or clients? When we talk about the media, we think of newspapers, magazines, TV, and radio. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. The motto for the Duck Derby is “Adopt a Duck. Help a Child.” What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Rock the Status Quo

NOVEMBER 11, 2015

So I guess I specialize in outcome-based, measurable Social PR. But it was a lot of fun, and we did attract the attention of the local ABC radio station. But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story.

Crisis 100

Crisis System Education Community 100

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio.

Digital PR 62

Digital PR Google Comparison SEO 62

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? radio station, national Metromix listing, etc. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 76

Brand Branding Local Interviews 76

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 43

Measurement Nonprofit Education Twitter 43

Cision

AUGUST 26, 2015

CEO of Likeable Local. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Influencer, business consultant, radio host, best-selling author, speaker, blogger .

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. TMB : I don’t think we have fully cracked the code for PR measurement which makes it difficult for executives to embrace sometimes.

Employee 96

Employee Internal International Training 96

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types. Needless to say, it’s all a bit overwhelming. .

Strategy 40

Strategy Media Radio How To 40

Beyond PR

APRIL 6, 2016

For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. For instance, radio presenters differ from producers. Measure your lists’ success. Does it require national attention?

Pitching 40

Pitching Media Radio Print 40

Flatiron Communications

APRIL 13, 2021

How one measures PR success also has evolved with the changing media landscape. Insider just sent out an email defining "impact points," which is one way beyond traffic or subscriptions the company measures a story's success. To not engage as such would be considered today as PR malpractice.

Media 41

Media Journalism Reddit Pitching 41

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Confirm through their website whether the company has enough experience to achieve measurable results. Are your core audiences in the local, regional or national markets? Intended Audience.

Writing 52

Writing System Automotive SEO 52

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Writing 69

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story.

Publicity 82

Publicity Small Business Advertising Advertising 82

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Thus, they are not really measuring “public” opinions. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.

Reputation 52

Reputation Social Media Internal International 52

Prowly

DECEMBER 11, 2024

With comprehensive print and broadcast (TV, radio, etc.) Overcome localization challenges with tailored regional packages that allow you to track media coverage across different countries and regions seamlessly. . #2 For example, if you're measuring brand coverage, you may be interested in direct brand mentions only.

Print 104

Print Analysis SEO Tools 104

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

JANUARY 15, 2019

In a perfect marketing world, every C-store and supermarket in America would have a Fiji girl end-cap, floor decal or point-of-purchase stand-up to help consumers make the connection between the Fiji Girl Golden Globes meme and the Fiji bottles for sale in their local grocery store. 6 - Your Package Design Just Became Mission Critical.

Marketing 78

Marketing Viral Consumer Brand 78

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. Secondly, we have media that can be measured for the first time in history. Back then, there was no method to measure how popular an article or news article was in the newspaper. Newspapers and radios, too. Because we publish content. Why reporters?

Newspapers 59

Newspapers Social Media System Writing 59