5W PR

JANUARY 10, 2025

Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage. Additionally, some brands are actively engaging with their local communities, organizing events, and supporting local businesses.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

PRSay

MARCH 19, 2020

Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Targeting local and small businesses. Retargeting is easy. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Wadds Inc.

FEBRUARY 3, 2025

His back catalogue includes several books on public affairs and reputation management. The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Thomson is one of the UKs foremost public affairs leaders. Claire is both a Chartered PR and a Chartered Marketer.

Company 93

Company Public Affairs Government Case Study 93

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. There are still so many opportunities to earn mentions in paper publications on a national and local level. Reputation management Let's say a CEO of your company gives a controversial interview. Part of a print monitoring mention.

Print 104

Print Strategy How To Newspapers 104

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. The digital age has fundamentally changed how organizations face and respond to crises.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Presspage

JANUARY 21, 2025

Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. And change requires a response. Crises occur in many different environments, industries, fields, and situations. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

The Hoyt Organization

FEBRUARY 13, 2025

Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust. Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors. Measurable: Track media mentions, conversions, or patient event attendance.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Corporate 60

Corporate Reputation Survey Employee 60

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. It’s bee argued that the amount of time it takes to adequately acknowledge and fix a problem directly correlates to the seriousness of the reputation backlash. A fun fix like the one dreamed up by Reese’s isn’t always on option.

Airlines 136

Airlines Reputation Product Launch Crisis 136

PR in High Definition

MARCH 28, 2023

It is also a pivotal market for many companies’ global success and for anyone looking to establish a good base for doing business throughout the region it is critical to establish a strong reputation. Measurements like type, tier, message penetration could be a much better indicator of success compared to straight numbers.

Measurement 62

Measurement Comparison Local Examples 62

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. You’re aiming too high. You’re not giving it enough time.

Energy 168

Energy Measurement Media Relations Local 168

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Meet people where they are. Take the politics out of it,” she said.

Social Media 120

Social Media Conference Media Corporate 120

Rock the Status Quo

JULY 14, 2015

All great questions to be thinking about, since reviews have incredible impact on reputation and visibility, and a conversation that PR can/should kickstart, if it isn’t happening. In fact, 72% of consumers say that positive reviews make them trust a local business more. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

5W PR

OCTOBER 10, 2024

Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. Measuring a publicity stunt’s success depends on the initial goal. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. It manages a brand’s reputation, shapes public perception, and influences public opinion. Community relations is all about building positive relationships with local communities.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. And change requires a response. Crises occur in many different environments, industries, fields, and situations. The Doctor in SWAT School.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

NOVEMBER 20, 2015

Measurement. Reputation as a destination for inspiration. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc., Use of high-quality images. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

5W PR

JULY 22, 2024

Building brand awareness and a stellar reputation Imagine a scenario where potential guests are unaware of a charming bed and breakfast or an exquisite fine-dining restaurant. For instance, a local winery could partner with a hotel to offer special packages that include wine tastings or vineyard tours.

Publicity 78

Publicity Hotels Travel Crisis 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. And much more. Not just a look backwards.

Handbook 87

Handbook Measurement Analysis Local 87